Director, Pricing and Campaigns Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a new capability for pricing, scholarships, promotions, and strategies for cross-selling and upselling across Health+, Military+, and B2B sectors.

• Design and execute offers, scholarships/grants, and promotional campaigns that effectively convert demand into enrollments and enhance student lifetime value while safeguarding margins.

• Formulate pricing and scholarship/grant recommendations tailored by program and segment.

• Conduct analysis on price sensitivity, competitor pricing, and net tuition to uncover growth opportunities while ensuring margin protection.

• Manage the annual calendar for offers and promotions.

• Confirm that offers comply with Department of Education regulations, accreditor standards, and state and military Tuition Assistance guidelines in collaboration with Compliance.

• Oversee comprehensive promotional campaigns in partnership with Brand & Growth, Creative, and Lifecycle teams.

• Integrate offers into nurture, re-engagement, and remarketing journeys in collaboration with Lead Journeys/CRM.

• Provide Enrollment/Admissions advisors with the necessary tools to communicate offers clearly and consistently.

• Develop a strategy for cross-selling and upselling.

• Collaborate with Marketing Intelligence & Data to model lifetime value and identify students likely to continue their education.

• Create A/B tests for offers and measure incremental starts, revenue, and costs.

• Monitor offer ROI and scholarship expenditures against budget; discontinue offers that do not yield returns.

• Present results and recommendations to Digital Experience & Lifecycle leadership, the CGMO, and Finance.

• Perform additional duties as assigned.

⛳️ Requirements

• A minimum of 8 years of experience in pricing, revenue management, promotions, or lifecycle marketing.

• Strong commercial insight, including price sensitivity, discounting strategies, lifetime value (LTV), and payback analysis.

• Proven experience managing multi-channel campaigns utilizing CRM or marketing automation tools.

• Proficiency in Excel and the ability to develop business cases.

• Knowledge of SQL and Tableau is advantageous.

• Familiarity with higher education financial aid regulations (e.g., Title IV, military TA) is a plus.

• A Bachelor's degree is required.

• Certifications such as CPA, CFA, or an MBA are preferred.

🏝️ Benefits

• Commitment to equal opportunity employment and a non-discrimination policy.

• Compensation and benefits information is available upon request for eligible residents in states with specific pay transparency requirements.