Director, PR & Communications

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and spearhead ShopMy's earned media strategy across various channels for Brands, Creators, and Shoppers.

• Identify compelling stories, target audiences, key spokespeople, and appropriate channels, including traditional media, podcasts, speaking engagements, and executive social platforms.

• Cultivate and maintain relationships with prominent reporters and editors in fields such as business, technology, marketing, retail, fashion, and culture.

• Create thought leadership strategies and platforms for founders and executives.

• Compose talking points and quotes, and prepare executives for interviews and speaking engagements.

• Transform proprietary insights, product launches, partnerships, and key milestones into consistent media opportunities.

• Strategize and manage crisis communications, handle inbound press inquiries, provide timely commentary, and navigate sensitive situations.

• Establish and expand ShopMy's PR capabilities.

• Oversee relationships with external PR agencies.

• Lead the recruitment of junior talent as needed.

• Report directly to the Head of Marketing and collaborate closely with company founders to convert priorities, data, product developments, and market trends into engaging narratives.

⛳️ Requirements

• 8–10+ years of experience in communications, focusing on earned media, preferably with a mix of agency and in-house backgrounds.

• Established media relationships in at least two sectors: business and trade; creator and technology; or consumer and lifestyle.

• Strong editorial discernment for timely, relevant, and credible storytelling.

• Keen brand judgment and cultural relevance.

• Outstanding writing skills across pitches, executive briefs, quotes, bylines, and social media content.

• Capability to set strategic direction while actively engaging in pitching, writing, and relationship building.

• Confidence in advising senior leaders and developing a communications function from the ground up.

• Background in technology, fashion, beauty, retail, performance marketing, or the creator economy.

🏝️ Benefits

• Medical & Dental Coverage at 70%.

• Equity in ShopMy.

• Flexible PTO.

• 14 weeks of parental leave.

• Wellness & Social Stipend.

• Technology Stipend.

• Learning & Development Stipend.

• 401k program with a 3% automated contribution from ShopMy!

• Wellhub Membership.

• Company retreats.

• Opportunity to monetize your influence - all employees create a ShopMy page!

• Birthday PTO.

• Brand new NYC HQ office.