Director, Pharma Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily media strategy creation and client engagement for pharmaceutical accounts, emphasizing HCP audiences and integrated HCP/DTC initiatives.

• Transform client business goals into audience strategies, channel suggestions, activation priorities, and optimization plans targeting HCP and DTC segments.

• Partner with Applied Intelligence, Discoverability, Programmatic, and Social teams to provide cohesive media solutions.

• Incorporate data insights into media planning processes.

• Track ongoing program performance and provide actionable optimization guidance in line with client goals.

• Discover organic growth opportunities through MERGE offerings, such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting.

• Assist in new business presentations.

• Mentor and support junior team members.

• Keep abreast of changes in pharma marketing, HCP behaviors, AI developments, privacy issues, and new channels.

• Enhance the strategic quality, rigor, and effectiveness of pharmaceutical media initiatives.

⛳️ Requirements

• A minimum of 7 years of media experience, with significant expertise in pharma marketing and HCP strategy.

• Solid understanding of patient-level data, MMM, attribution, and experimental methodologies.

• Capability to interpret data findings and apply them to strategic decision-making.

• Strong collaboration skills with analytics, measurement, and channel specialists.

• Proficient in simplifying complex media and measurement concepts into practical, actionable suggestions.

• U.S. work authorization that does not currently or will not in the future require visa sponsorship.

• Experience in oncology, particularly within integrated HCP and DTC programs, is highly preferred.

• Previous hands-on experience in programmatic advertising, paid search, SEO/GEO, or paid social is beneficial but not mandatory.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401K

• Lifestyle Spending Account

• Employer Paid Life & Disability Insurance

• Flexible Time off & Holidays

• Other benefits and rewards