Director, Organic Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Cars.com’s strategy for organic acquisition encompassing technical SEO, content SEO, LLM optimization, and innovation.

• Propel scalable growth in website traffic and lead generation.

• Collaborate with Product, Engineering, UX, Editorial, Analytics, Paid Media, and other cross-functional teams.

• Refine and implement the SEO roadmap alongside Product, Engineering, and UX teams.

• Conduct audits of competitors, site health, and organic performance using top-tier tools.

• Discover content opportunities that align with consumer search intent and business objectives.

• Develop frameworks for content testing, including modular SEO content, FAQ schemas, and AI-assisted writing.

• Promote thought leadership on AI, LLM search, and consumer search behavior.

• Oversee SEO analytics, vendor and tooling decisions, and reporting on rankings, traffic, CTR, conversions, and other relevant metrics.

• Lead and manage a high-performing team consisting of two direct reports.

• Provide guidance for the B2B and investor relations websites.

• Collaborate with the dealer SEO Services team on best practices and industry thought leadership.

• Advocate for SEO throughout the organization and educate stakeholders.

• Encourage innovation, accountability, and continuous improvement.

• Report directly to the Sr. Director of Brand and Content.

⛳️ Requirements

• Over 10 years of experience overall, with a significant focus on SEO or a related field.

• More than 5 years of experience in people management.

• Extensive knowledge of SEO strategy, including technical and content SEO.

• Strong technical understanding of how LLMs interpret content.

• Preferred experience at a site with over 2 million monthly organic visits.

• Experience within a media company is a plus.

• Proven experience in driving organic growth through innovation, experimentation, and cross-functional influence.

• Highly skilled in Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Lumar, and similar platforms.

• Excellent written and verbal communication abilities.

• Experience in external thought leadership speaking or writing is a plus.

• Candidates must be authorized to work in the United States.

• Employment visas are not sponsored.

🏝️ Benefits

• Medical, dental & vision coverage starting from day one — no waiting period.

• 401(k) plan with company match and immediate vesting.

• Employee Stock Purchase Plan — purchase Cars.com stock at a discounted rate.

• Unlimited Flex Time Off.

• 11 paid holidays.

• 1 volunteer day.

• Paid parental and caregiver leave.

• $350 one-time stipend for home office setup.

• $70 per month for virtual-first work.

• Tuition reimbursement up to $5,250 per year.