Director of Programmatic Media Buyer – GDM

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop intricate campaigns utilizing The Trade Desk and various other DSPs.

• Oversee budgets and bidding strategies to enhance performance.

• Deliver insights on digital campaign performance and reporting to both internal teams and clients.

• Create campaigns using effective media buying techniques while managing daily execution and optimizations.

• Enhance campaign performance through strategic account structure, bidding methods, ad formats, and audience targeting.

• Ensure that campaign KPIs are achieved and that campaigns stay within budget constraints.

• Monitor costs and return on investment (ROI).

• Generate and analyze reports reflecting campaign success.

• Prepare campaign summaries for sales teams to leverage in current and upcoming opportunities.

• Resolve issues and maintain communication with team members.

• Perform additional duties as required.

⛳️ Requirements

• Minimum of 3 years of digital marketing experience in DSPs, including display, video, audio, DOOH, Streaming TV, Omnichannel, and gaming.

• Preference will be given to candidates with The Trade Desk Edge Academy completion.

• Experience with Kokai is required.

• Proven ability to conduct analyses explaining what occurred, why it occurred, and recommended actions.

• Advanced Excel skills, including proficiency in pivot tables, VLOOKUP, INDEX MATCH, and chart creation.

• Familiarity with Google Analytics.

• Experience in pixel creation and implementation.

• Knowledge of Google Tag Manager.

• Capacity to prioritize tasks in a fast-paced environment.

• Ability to pace and optimize campaigns on a daily basis.

• Capability to meet multiple deadlines in a time-sensitive environment.

🏝️ Benefits

• Comprehensive Medical (Rx), Dental, and Vision Coverage.

• Health Savings Account with Company contributions.

• Flexible Spending Account.

• Employer-paid life and disability benefits.

• Paid parental leave benefits.

• Adoption and Surrogacy Benefits.

• 401(k) Plan with matching and profit-sharing contributions.

• Employee Assistance Program.

• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage.

• Paid Time Off, including Relocation PTO.

• Emphasis on Caring.