Director of Product and Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Establish product and marketing strategies for both product lines that align with the company's growth objectives.

• Manage the product vision and roadmap by integrating customer feedback, market research, competitive analysis, and data, in collaboration with the Engineering team.

• Spearhead go-to-market strategies and execution for new product launches and significant feature updates.

• Supervise product marketing efforts, including positioning, messaging, and creation of enablement materials for Sales and customer-facing teams.

• Build, lead, and nurture the Product Management and Marketing teams, focusing on hiring, coaching, and performance evaluation.

• Take ownership of annual and quarterly planning for both departments, including budget allocation and resource management.

• Define and monitor product and marketing KPIs, such as adoption rates, retention, pipeline contribution, customer acquisition cost (CAC), and campaign effectiveness.

• Collaborate with Sales, Customer Success, and Engineering leadership to enhance broader business goals.

• Present the roadmap, launch strategies, and performance metrics to the executive leadership team.

⛳️ Requirements

• Over 8 years of experience in product management and/or marketing leadership within a SaaS or software company.

• Minimum of 3–5 years of experience managing both product management and marketing functions or working in a closely integrated role.

• Demonstrated knowledge of the Digital Marketing industry gained through direct experience or substantial end-user familiarity.

• Proven experience in owning strategy and execution for multiple product lines at the same time.

• A strong history of building and leading high-performing, cross-functional teams.

• In-depth understanding of product marketing essentials, including positioning, messaging, and launch strategies.

• Experience working in a similarly sized or staged company, with limited resources, requiring high ownership, and a blend of strategic and hands-on work.

• Exceptional communication skills with experience in presenting to executive leadership.

• A bachelor's degree is mandatory.

• An MBA is preferred.

🏝️ Benefits

• Participation in a company profit-sharing bonus plan.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Basic life insurance provided.

• Short-term disability benefits.

• Long-term disability benefits.

• 401(k) plan participation with company matching contributions.

• A minimum of 10 days of vacation for new hires.

• Sick leave in accordance with state regulations.

• 8 company-paid holidays each year.

• 2 personal holidays annually.