Director of Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of primary digital acquisition channels for Skylight Calendar.

• Oversee an eight-figure budget across platforms including Meta, Google, TikTok, and AppLovin.

• Optimize expenditures to enhance growth while achieving blended and channel-specific CAC and contribution objectives.

• Develop monthly, quarterly, and promotional spending plans aligned with revenue, inventory, and margin targets.

• Create campaign structures designed for algorithmic performance and manage the optimization strategy.

• Supervise small teams responsible for executing channel plans and provide hands-on adjustments as necessary.

• Experiment with new channels and tactics through defined hypotheses, success criteria, and scaling thresholds.

• Own the digital incrementality testing roadmap, including geo-holdouts and lift studies.

• Reconcile platform reporting with incrementality data, MMM, and post-purchase survey results.

• Assess halo effects on retail, Amazon, and DTC sales.

• Collaborate with ecommerce to test funnels and enhance conversion rates.

• Determine creative priorities and resource allocation with creative, brand, and product marketing teams.

• Manage a fast-paced creative testing program.

• Work with channel leads on testing roadmaps focused on audiences, messaging, and offers.

• Lead and develop media buyers and analysts.

• Manage relationships with agency and platform partners.

• Communicate performance changes, underlying causes, and next steps to leadership.

• Report directly to the Director of Growth.

⛳️ Requirements

• Minimum of 8 years in performance marketing, with at least 3 years in a growth leadership position at a consumer brand.

• Proven expertise in paid social and paid search at scale.

• Experience managing an eight-figure annual budget across Meta, Google, and at least one additional channel, allocating funds based on marginal returns.

• Skilled in designing and executing incrementality tests and utilizing MMM or causal measurement for spend decisions.

• Profound understanding of unit economics: CAC, MER, contribution margin, payback period, and LTV.

• Strong creative instincts, capable of translating performance data into briefs that yield successful advertisements.

• Solid technical knowledge of signal infrastructure, including pixels, Conversions API, server-side tracking, and first-party data.

• Comfortable extracting your own data; familiarity with SQL or BI tools such as Omni or Looker is an advantage.

• Experience in omnichannel strategies where digital spend complements retail, or background in hardware plus subscription models is a plus.

• Must reside in the United States; the company hires employees across the U.S.

🏝️ Benefits

• Competitive salary along with an equity package.

• 401K matching option.

• Budgets for wellness, learning, and home-office setups.

• Comprehensive health, dental, and vision medical plans.

• Significant autonomy to shape the direction of your work.

• Unlimited paid time off (PTO).

• Company holidays on the first Friday of each month (excluding November, December, and January).