Director of Marketing – EMEA

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Lead the implementation of marketing strategies for the EMEA region, ensuring alignment with business goals.

• Create and execute multi-channel marketing campaigns aimed at enhancing brand awareness, generating leads, and retaining customers.

• Ensure marketing initiatives are in sync with company objectives and sales priorities.

• Optimize digital marketing efforts, including SEO, SEM, email marketing, and social media strategies.

• Initiate lead-generation activities to support the growth of the sales pipeline and business expansion.

• Utilize data-driven insights to refine targeting, enhance conversion rates, and maximize return on investment (ROI).

• Collaborate with sales leadership to enhance account-based marketing strategies.

• Oversee the development and execution of various content types, including whitepapers, case studies, webinars, blog posts, and videos.

• Maintain brand consistency across all messaging, campaigns, and marketing materials.

• Conduct market research to analyze industry trends, competitive positioning, and customer expectations.

• Lead, mentor, and cultivate a talented marketing team.

• Encourage creativity, ownership, and accountability within the marketing organization.

• Work closely with sales, product, and customer success teams.

• Establish marketing key performance indicators (KPIs) and provide insights into performance.

• Manage and optimize the marketing budget effectively.

• Report to leadership on campaign performance and market opportunities.

• Drive growth in the sales pipeline, enhance customer engagement, and boost brand awareness.

⛳️ Requirements

• 10 years of experience in B2B marketing, including 3-5 years in a leadership capacity.

• Demonstrated expertise in demand generation, campaign management, and digital marketing.

• Strong foundation in marketing analytics, automation tools (like Marketo and HubSpot), and CRM platforms (such as Salesforce).

• Experience in leading marketing efforts for SaaS or technology-oriented businesses.

• Bachelor’s degree in Marketing, Business, or a relevant field (MBA is preferred).

• Capacity to set vision, drive execution, and align marketing with the company's growth objectives.

• Proficiency in analytics tools to measure campaign effectiveness and optimize strategies.

• Strong ability to collaborate across sales, product, and customer success teams.

• Skill in crafting compelling messaging targeted at specific audiences.

• Excellent verbal and written communication abilities.

• Capability to manage multiple marketing initiatives within budgetary constraints.

• Proficient in macOS and Microsoft 365.

• Fluent in managing and utilizing Marketo.

• Comfortable learning and using Salesforce.

• Organized, agile, and focused on achieving professional objectives while maintaining work/life balance.

• Commitment to ethical business practices and fiscal responsibility.

🏝️ Benefits

• Full-Time Remote work arrangement.

• Equal Opportunity Employer.

• E-Verify employment eligibility verification process.