Director of Marketing

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Develop Wiza's marketing strategy and propel the next stage of growth.

• Manage the complete demand funnel from awareness to closed revenue across organic, paid, content, lifecycle, and product-led channels.

• Oversee sourced and influenced pipeline while directly engaging with external paid-media partners.

• Refine positioning and messaging for prospecting, list building, CRM enrichment, maintenance, and API use cases.

• Lead product marketing initiatives and launches to inform customers and the market about new platform features.

• Collaborate with Product to enhance product-led growth, converting free users to paid users, individual users to teams, and developers to API expenditure.

• Assist in identifying new market segments and developing programs to reach them.

• Work with RevOps on attribution, funnel conversion, cost per opportunity, and signup-to-customer metrics.

• Present marketing metrics to GTM leadership monthly and establish the agenda.

• Build a high-performing marketing team, with an open headcount available from day one.

⛳️ Requirements

• 7+ years of experience in B2B marketing, with significant expertise in demand generation and full funnel ownership.

• Experience in marketing a product that employs both sales-led and self-serve approaches.

• Proven ability to build from the ground up: campaigns, pages, launches, and programs designed and executed with measurable outcomes.

• Strong product marketing instincts with the capability to translate technical features into buyer-centric narratives.

• Proficient in HubSpot, paid channels, SEO tools, web platforms like Webflow, and analytics.

• Experience in developing AI workflows with Claude or similar tools, along with a perspective on AI's influence on marketing.

• Confidence in independently answering queries using HubSpot or a BI tool.

• Leadership qualities and a keen understanding of the skills required for a first hire.

🏝️ Benefits

• Competitive compensation.

• Extended Health Benefits (Medical, Dental & Vision).

• Flexible Vacation Policy.

• Remote Work From Anywhere In North America.

• Access To Our Toronto Office Space.

• Training & Development.

• Regular In-Person Events With Your Teammates.