Director of Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a comprehensive long-term Lifecycle Marketing strategy for Upstart's products and customer journeys.

• Lead and nurture a high-performing team of lifecycle marketing professionals.

• Set priorities, performance standards, and opportunities for growth within the team.

• Take ownership of revenue and performance objectives for Lifecycle Marketing.

• Utilize experimentation, optimization, and automation to enhance customer engagement and business outcomes.

• Collaborate with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams.

• Create customer experiences across various channels, including email, push notifications, SMS, in-app messaging, and emerging platforms.

• Develop scalable lifecycle infrastructure, governance, and measurement frameworks.

• Advocate for the integration of AI and automation to enhance operations, experimentation, and productivity.

• Foster engagement and growth throughout the customer lifecycle for Upstart's offerings.

⛳️ Requirements

• A Bachelor's degree or equivalent practical experience.

• Over 10 years of experience in B2C Lifecycle Marketing.

• More than 5 years of direct management experience, including leading other managers.

• At least 4 years of hands-on experience in building and operating enterprise marketing automation platforms.

• Proven track record in managing revenue-driven Lifecycle Marketing programs with accountability for performance metrics, experimentation, and measurable business growth.

• Familiarity with enterprise marketing automation platforms like Iterable.

• Experience in developing lifecycle marketing programs for complex, regulated, or high-consideration customer journeys.

• Proficient in using customer data platforms (CDPs) to create and activate customer segments.

• Capable of leveraging AI tools for experimentation, workflow optimization, campaign development, and marketing decision-making.

• Ability to translate long-term business strategies into scalable lifecycle programs while influencing cross-functional stakeholders.

• Willingness to work across East/West coast time zones.

🏝️ Benefits

• Competitive compensation, including base salary, bonus opportunities, and annual equity grants that vest quarterly.

• 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually.

• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options available for eligible employees (US only).

• Comprehensive medical, dental, vision, and wellness resources.

• Supplemental health coverage for employees in Canada.

• Contributions to Health Savings Accounts for eligible plans (US only).

• Life insurance and disability coverage.

• Paid time off, sick leave, and company holidays.

• Paid family and parental leave.

• Family-oriented benefits for fertility, parenthood, and caregiving.

• Employee Assistance Program (EAP) offering mental health support and life-centered resources.

• Access to financial planning tools and financial concierge services (US only).

• Annual wellness allowance.

• Annual productivity allowance for relevant work tools and resources.

• Team events, company-wide updates, and employee resource groups (ERGs).

• Catered lunches and stocked micro-kitchens for employees working from company offices.