Director of Growth Marketing

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Develop and take ownership of Magaya's growth marketing strategy in alignment with company revenue goals and go-to-market priorities.

• Convert ideal customer profiles (ICPs), market segments, customer insights, and revenue potential into audience and campaign strategies.

• Create integrated demand generation initiatives encompassing both inbound and outbound efforts utilizing tools such as Clay, HubSpot, SalesIntel, or ZoomInfo.

• Oversee the marketing operations function and technology infrastructure.

• Directly supervise the Marketing Operations Specialist and provide strategic guidance on systems, processes, data, automation, and reporting.

• Collaborate with Business Development and Marketing Operations on targeted outbound campaigns.

• Establish repeatable, ongoing programs that generate and nurture demand.

• Formulate campaign strategies focused on acquisition, nurturing, re-engagement, competitor displacement, and customer growth.

• Manage the webinar strategy for demand generation, thought leadership, product education, and customer interaction.

• Create customer marketing programs that support adoption, cross-selling, expansion, advocacy, and engagement.

• Work alongside Product Marketing on positioning, launches, personas, and value propositions.

• Collaborate with Digital Marketing on paid media, website, social media, content, and other digital channels.

• Define campaign audiences, workflows, attribution, lead management, and performance reporting.

• Oversee Salesforce marketing attribution reporting and conduct weekly reviews of marketing-sourced pipeline.

• Assess and introduce new technologies, data sources, automation tools, and AI capabilities.

• Monitor the performance, workload, and professional development of supervisees.

⛳️ Requirements

• 8+ years of experience in B2B growth, demand generation, or integrated marketing, ideally within the SaaS or technology sectors.

• Proven track record in developing marketing programs that yield measurable pipeline and revenue results.

• Strong grasp of B2B buying journeys, ICP development, segmentation, account-based marketing (ABM), lifecycle marketing, and demand generation.

• Experience in working closely with Sales and SDR/BDR teams on synchronized inbound and outbound campaigns.

• Analytical mindset with the ability to convert performance data into actionable strategies.

• Familiarity with HubSpot, Salesforce, Outreach, Clay, or similar marketing and sales technologies.

• Preferred experience in experimenting with AI, automation, data enrichment, intent data, and emerging go-to-market technologies.

• Capability to balance strategic planning with practical campaign development and execution.

• Strong project management abilities with the capacity to handle multiple campaigns and priorities concurrently.

• Excellent communication skills and ability to collaborate across functions.

• Willingness to travel 15%-20% domestically and internationally.

🏝️ Benefits

• Work from Home Structure

• Paid Time Off Programs

• Paid Sick Leave

• Paid Holidays

• Medical, Vision, Dental

• Voluntary Life Plans

• Critical Illness and Accident Policies

• 401(k) Retirement Plan