Director of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of, manage, and implement a data-driven demand generation strategy aimed at boosting year-over-year pipeline contributions.

• Oversee demand generation initiatives, which include email, tradeshows, paid digital marketing, and website programs.

• Continuously assess and refine tactics to enhance program effectiveness.

• Manage the prospecting data strategy, encompassing data enrichment, segmentation, targeting, and messaging.

• Assist in sales enablement through campaigns, content creation, and strategic insights.

• Launch new demand generation initiatives.

• Define and execute contemporary campaigns aligned with target accounts and buying stages.

• Collaborate with the VP of Marketing to establish and oversee team objectives and priorities.

• Recruit, mentor, and manage growth marketing managers and specialists.

• Work alongside sales leaders to ensure alignment on go-to-market strategies.

• Partner with leadership in strategic planning, forecasting, and resource distribution.

• Engage in executive-level discussions regarding growth strategies.

• Manage the marketing technology stack, including HubSpot and integrated tools for data, intent, enrichment, and analytics.

• Provide oversight on the existing marketing technology stack and recommendations for future enhancements.

• Develop and implement an AI strategy for the team, integrating human judgment and oversight.

• Oversee sales and marketing analytics, reporting, and performance monitoring.

• Establish reporting rhythms to promote accountability and informed decision-making.

• Design and implement A/B testing, conversion rate optimization, and attribution modeling.

• Ensure confidentiality of Protected Health Information and sensitive client data.

• Report any suspected unauthorized access, usage, or disclosure of PHI to the Privacy Officer or Information Security team.

• Complete all mandatory company-sponsored and regulatory training programs.

⛳️ Requirements

• A minimum of 10 years of B2B marketing experience, with at least 4 years in leadership roles managing teams and programs.

• Experience in healthcare technology or services, or a similarly highly regulated sector.

• Hands-on experience with CRM systems such as Salesforce or HubSpot.

• Prior experience with Attribution Modeling.

• A strong analytical mindset, with experience in performance tracking and attribution.

• Capacity to operate both strategically and tactically in a dynamic environment.

• Proven track record of driving pipeline growth in a data-centric marketing landscape.

• Strong attention to detail and organizational skills, both personally and for the team.

• Demonstrates a proactive approach and swift decision-making capabilities under pressing deadlines.

• Exhibits a strong sense of ownership in problem-solving and delivering timely results.

• A solid understanding of confidentiality obligations.

• Compliance with HIPAA regulations and organizational privacy and security policies.

• Timely completion of all required company-sponsored and regulatory training programs.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance options.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Paid time off and holiday benefits.