Director of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Analyze subscription-funnel data to uncover significant growth opportunities and metrics that drive performance.

• Transform insights into actionable changes for product and marketing strategies.

• Define target screens, copy, logic, and audiences using specifications, copy documents, wireframes, and design briefs.

• Create tickets and collaborate with stakeholders across web, app, email, billing, and paid channels.

• Resolve uncertainties and guide features to completion.

• Establish success metrics prior to launches and rigorously assess releases.

• Determine whether initiatives should be launched, discontinued, or iterated upon.

• Maintain and advocate for the prioritized growth backlog.

• Enhance AI tools, automation processes, and documentation workflows.

• Propel revenue-boosting improvements for The Dyrt's PRO subscription encompassing acquisition, landing pages, onboarding, trial conversion, lifecycle messaging, retention, and cancellation.

⛳️ Requirements

• Proven experience in driving initiatives from identification through specification, development, launch, and results analysis.

• Expertise in managing complex roadmaps with cross-functional teams.

• Proficiency in deconstructing top-line metrics and interpreting experiment outcomes.

• Ability to identify tracking errors and isolate genuine causal signals.

• Strong intuition regarding onboarding processes, paywalls, messaging, and retention strategies.

• Clear specification and markup capabilities.

• Ability to write clearly and persuasively.

• Curiosity and proactive engagement with AI and automation for analysis, prototyping, research, and documentation purposes.

• Background in paid subscriptions, mobile applications, growth strategies, or lifecycle marketing is highly preferred.

• Access to high-speed internet and a professional working environment suitable for clear video conferencing during standard working hours.

• Must operate within a U.S. time zone.

• A cover letter and resume are required.

🏝️ Benefits

• Fully remote work arrangement.

• Professional working environment conducive to clear video conferencing.

• Equal opportunity workplace.

• Inclusive platform and community.

• Opportunity to be part of a rapidly growing consumer app and camping platform.