Director of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive growth engine at HeySunday, encompassing strategy development, prioritization, and outcome measurement.

• Take ownership of the paid acquisition strategy, including channel selection, budget distribution, and daily management in Google Ads and Meta Ads Manager.

• Manage advertising efforts for Connected TV and Broadcast Ads.

• Create, implement, and assess a high-frequency SKU testing initiative.

• Assume responsibility for Conversion Rate Optimization (CRO) across landing pages and sales funnels.

• Construct and sustain HeySunday's growth model along with its reporting framework.

• Guide Mechanism's engineering, design, and creative teams to develop landing pages, advertising creatives, and modifications to funnels.

• Leverage AI and automation to establish auto-pausing rules, generate creative variants using LLM, create attribution scripts, and automate reporting processes.

• Dedicate approximately 20% of time to focused growth initiatives with other companies in the Mechanism portfolio.

• Systematize successful methodologies into reusable playbooks, scripts, and automation tools.

• Deliver written updates regarding outcomes, insights, and challenges according to Mechanism's established reporting schedule.

• Aim to optimize for profitable revenue, gauged through Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC) payback, and contribution margin.

⛳️ Requirements

• Minimum of 6 years of experience in performance marketing.

• Extensive, hands-on knowledge of managing Google Ads and Meta Ads at a significant scale.

• Proven history of achieving profitable growth in direct-to-consumer (DTC) or e-commerce sectors.

• Practical experience with SKU testing, optimizing landing pages, and executing CRO strategies.

• Technical proficiency, including familiarity with Claude Cowork, GA4, dynamic dashboards, or automation scripts.

• Strong analytical thinking and proactive approach to tasks.

• Excellent written communication skills and ability to provide evidence-based reports.

• Comfortable utilizing AI, automation, and contemporary growth tools.

• Must reside in the United States.

• Availability to overlap with US Eastern Time for most of the working hours.

• Willingness to exceed the conventional 9 to 5 work schedule.

🏝️ Benefits

• Equity in the companies you contribute to building.

• Performance-based bonus tied to the success of portfolio companies.

• Comprehensive medical insurance.

• Dental insurance coverage.

• Vision insurance benefits.

• Unlimited vacation policy with a minimum requirement of two weeks off.