Director of Generative Engine Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the GEO strategy for a diverse portfolio of enterprise and growth-stage clients, aligning AI-search opportunities with business objectives.

• Translate agency GEO frameworks into actionable roadmaps encompassing technical SEO, content, Digital PR, structured data, and entity optimization.

• Design and manage experiments that assess brand visibility, citations, and authority within generative search environments.

• Collaborate with SEO, Content, Digital PR, Analytics, and Product teams on integrated initiatives.

• Monitor shifts across AI search platforms and deliver actionable insights.

• Establish strategic quality standards, prioritization, and documentation practices across GEO engagements.

• Maintain senior-level client relationships while elucidating shifts in search behavior and discovery.

• Guide account teams through planning, execution, and performance discussions.

• Review GEO deliverables, roadmaps, and reporting outputs.

• Transform pilots and successful initiatives into replicable projects and case studies.

• Manage, mentor, and develop GEO Senior Managers and Strategists.

• Develop workflows, briefs, and quality benchmarks for consistent execution at scale.

• Collaborate with discipline leaders to integrate GEO best practices into owned-media strategies.

• Assist in resource planning and staffing for GEO initiatives.

• Partner with Sales and Marketing on GEO scopes, proposals, and thought-leadership materials.

• Provide strategic insights during new-business discussions and identify GEO opportunities.

• Create case studies, proof points, and refine service offerings.

• Contribute to internal education efforts related to generative search.

• Define success metrics for GEO initiatives, such as AI visibility, citations, entity signals, organic performance, and overall business results.

• Collaborate with Analytics on reporting that supports decision-making.

• Utilize competitive, content, and entity analyses to prioritize tasks aimed at enhancing brand presence.

⛳️ Requirements

• Minimum of 5 years of experience in SEO, content strategy, digital PR, or a related search discipline, with proven leadership in client strategy.

• Strong grasp of technical SEO, information retrieval, structured data, topical authority, and the dynamics of LLM-powered search experiences.

• Familiarity with generative search platforms and the evolving methods by which users discover, assess, and trust brands.

• Capacity to distill ambiguous platform changes and complex data into clear strategies, priorities, and actionable next steps.

• Ability to balance innovation with rigorous measurement, employing experimentation and evidence to demonstrate value.

• Experience in managing or mentoring high-performing teams and collaborating with SEO, Content, Digital PR, Analytics, and Product teams.

• Confident in leading senior client discussions, influencing internal stakeholders, and enhancing the quality of work produced by your team.

• A one-page cover letter is required along with your resume; applications submitted without it will not be considered.

• This position does not offer sponsorship or transfer of employment visas.

🏝️ Benefits

• Competitive salary.

• Flexible working environment.

• Medical, dental, and vision insurance coverage.

• Unlimited paid time off.

• 401(k) plan with company matching.

• Company-paid life and disability insurance.

• Paid parental leave.

• A collaborative culture that promotes autonomy and ownership.

• Employee wellness programs and additional perks.