Director of Fitness Services

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a strategic vision for Fitness Services that aligns with TruFit's objectives and industry developments.

• Collaborate with the COO and Fitness leadership to enhance participation, boost revenue, and strengthen brand positioning.

• Track business performance and work on improving attendance, cost per head, class formats, and supplement performance.

• Lead the design, execution, and ongoing enhancement of Team Training programs, including Combo 6 and TruPower.

• Supervise content creation for launches, seasonal or holiday programming, and special events.

• Ensure that programming meets industry standards, safety guidelines, and compliance requirements.

• Utilize TruFit’s app and digital platforms to create scalable training resources and video content.

• Provide leadership and direction for SGPT and PT practices throughout the organization.

• Mentor and assist District Team Training Coordinators through training, education, and constructive feedback.

• Set evaluation criteria and feedback systems for coach performance.

• Implement evaluation methods to measure program effectiveness, member satisfaction, and financial impact.

• Collaborate with HR and Operations on standards, certifications, and compliance protocols.

• Work with Regional Directors of Fitness to support both new and existing programs.

• Create and deliver sales training aimed at increasing enrollment and member engagement.

• Conduct competitive analysis to identify opportunities for differentiating TruFit’s Team Training.

• Drive performance towards supplement revenue and Test Drive a Training booking objectives.

⛳️ Requirements

• Over 5 years of progressive leadership experience in fitness programming, personal training, or group training.

• A minimum of 3 years in program design.

• Proven track record in developing and scaling fitness programs across various locations.

• Expertise in SGPT and PT programming, with the ability to coach and mentor at all levels.

• Strong business insight with experience in driving revenue growth and program adoption.

• Exceptional communication, facilitation, and presentation abilities.

• Proven ability to balance creative content development with compliance and operational needs.

• Current fitness certifications (NASM, ACE, ACSM, NSCA, or equivalent).

• Willingness to travel up to 30% for compliance, launches, and events.

🏝️ Benefits

• Bonus

• Equal opportunity employer