Director of Demand Generation

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Develop a demand strategy across owned, paid, and partner channels to ensure buildings are fully occupied and to mitigate churn.

• Transform company revenue objectives into a robust pipeline plan.

• Integrate campaigns, content, and launches into a cohesive strategy.

• Lead go-to-market campaigns for every new market and building from the planning stage through to results.

• Establish and oversee launch budgets for digital, traditional, and partnership expenditures.

• Create launch plans with local teams, taking market conditions into account.

• Manage and mentor direct reports as the team expands.

• Ensure digital and content agencies meet internal team standards.

• Facilitate the onboarding of new hires and partners until they are fully acclimated.

• Define KPIs for reports and partners, regularly reviewing their progress.

• Take ownership of marketing pipeline metrics and provide reports to leadership on a weekly, monthly, and quarterly basis.

• Supervise paid and owned performance, focusing on optimizing lead volume and cost per lead.

• Direct recurring workflows to be managed by AI agents.

• Collaborate with Revenue Ops to maintain precise lead scoring, funnel stages, and reporting.

• Execute tactical tasks where needed while the team is still small.

⛳️ Requirements

• 7+ years of experience in demand generation or growth marketing, including at least 2 years in a managerial role.

• Proven examples of AI tools or workflows implemented and enhancing the team's AI proficiency.

• Demonstrated experience managing lead and revenue metrics (MQLs, SQLs) with clear accountability for outcomes.

• Background in planning and executing a market launch or cross-channel campaign, supported by measurable results.

• Strong analytics skills across various channels including paid, organic, website, and email.

• Comfortable functioning as a hands-on player-coach while the team is still developing.

🏝️ Benefits

• Comprehensive medical coverage, with 100% of costs covered for two Aetna plans, or a low premium option for PPO.

• Full coverage for dental and vision care.

• Options for 401K plans.

• Company-sponsored long-term and short-term disability, as well as life insurance.

• Paid holidays, vacation time, sick leave, and parental leave.

• Budget for learning and professional development.

• Designated time, training budget, and a supportive peer community for AI-related growth.