Director of Demand Generation

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Oversee Jane’s budget for paid media and lead the team handling paid search, paid social, direct mail, and various other channels.

• Collaborate with the Growth Product team on onboarding and activation tests alongside designers, developers, and product managers.

• Manage the marketing aspects of jane.com, which includes site strategy, conversion rates, SEO, and AEO.

• Create and implement lifecycle marketing programs from initial contact through trial, registration, and expansion.

• Utilize AI in search discovery, research, creative testing, campaign optimization, and reporting.

• Establish demand-program KPIs, attribution models, and reporting standards.

• Work together with Marketing Analytics & Operations to enhance measurement and infrastructure.

• Partner with Sales and Support to ensure demand programs align with revenue results.

• Lead, mentor, recruit, and develop a team of channel specialists.

• Build credibility within Jane’s market and drive quantifiable business outcomes.

⛳️ Requirements

• 5–7 years of experience in driving significant business results in demand generation or growth marketing.

• Preferably have experience managing and expanding multi-million-dollar budgets.

• Extensive knowledge in marketing analytics, web optimization, lifecycle marketing, and paid acquisition.

• Outstanding capability to convert data into effective marketing strategies.

• Familiarity with AI tools in everyday marketing activities.

• Insight into how AI is transforming search and discovery processes.

• Demonstrated success in fast-paced business models, ideally within SMB or consumer sectors.

• Experience that goes beyond just account-based marketing or traditional enterprise SaaS.

• Ability to work collaboratively with design, development, and product teams.

• Proven track record in recruiting and nurturing top-tier growth marketing talent.

🏝️ Benefits

• Salary ranges designed to reflect growth from skill development to achieving excellence.

• Comprehensive US benefits package (linked in the posting).

• Remote work opportunities available across Canada, the United States, and the United Kingdom.

• AI-supported daily operations and interview processes.