Demand Generation Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Lead the execution and performance of KPA's demand programs across paid, owned, and automated channels.

• Take ownership of the complete demand engine, encompassing automation, campaigns, data, and pipeline results.

• Strategize, develop, launch, and enhance integrated campaigns across paid search, paid social, display and retargeting, email, content syndication, trade media, and webinars.

• Manage the digital media budget and provide recommendations for allocation based on analytics.

• Establish strategy and objectives for paid search, paid social, and advertising in trade publications.

• Oversee agency partners, create in-house creative as necessary, and evaluate agency deliverables.

• Coordinate integrated campaign calendars across brand, content, product marketing, events, and SDR teams.

• Collaborate with Sales and Client Success on lead capture, scoring, routing, and improving speed-to-lead.

• Implement HubSpot Marketing Hub programs, including lists, segmentation, workflows, lifecycle stages, forms, progressive profiling, landing pages, and smart content.

• Design and manage nurture architecture across acquisition, education, sales-assist, re-engagement of dormant leads, and post-sale cross-sell initiatives.

• Improve the marketing technology stack and ensure integration integrity with Marketing Operations and Revenue Operations.

• Identify opportunities for funnel conversion optimization.

• Utilize AI workflows for campaign briefs, content variations, A/B testing, landing pages, audience research, competitive tracking, and analysis.

• Create automated workflows for monitoring, alerts, reporting, campaign quality assurance, and follow-up actions.

• Enhance AEO, GEO, and SEO visibility through structured data, answer-shaped content, source authority, and citation tracking.

• Advance marketing attribution models and align funnel definitions with Marketing, Sales, and Finance teams.

• Develop dashboards that cover funnel conversion, costs, pipeline, revenue, program ROI, and trends across GA4, HubSpot, and Salesforce.

• Conduct A/B and multivariate testing programs.

• Build and maintain segmented target account lists for multi-rooftop dealer groups.

• Execute coordinated account-based strategies with advertising, intent-triggered outreach, personalized landing pages, and executive programs.

• Leverage intent and technographic signals to prioritize accounts and report on engagement and progress.

• Integrate expansion strategies into the existing customer base with Sales and Client Success teams.

• Operate as a hands-on individual contributor with budget authority and direct influence on pipeline outcomes.

⛳️ Requirements

• At least 6 years of experience in B2B digital, growth, or performance marketing, preferably within SaaS or technology sectors.

• Proven track record of achieving quantifiable results.

• Experience managing an end-to-end demand engine.

• Background in working within a lean team and executing tasks hands-on.

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.

• Proficiency in HubSpot Marketing Hub, or Marketo, Pardot, or similar platforms, with a demonstrated ability to work efficiently within HubSpot.

• Experience with workflows, lifecycle architecture, segmentation, and deliverability processes.

• Proven ability to manage omnichannel campaigns across Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars.

• Ability to manage partner agencies while serving as a subject matter expert.

• Familiarity with modern AI tools for campaign content creation, research, analysis, and workflow automation.

• Knowledge of GA4, Salesforce reporting and dashboards, HubSpot reporting, and spreadsheets.

• Comfort with attribution methodology and an understanding of its limitations.

• Working knowledge of lead lifecycle and funnel definitions, scoring, data hygiene, campaign taxonomy, and CRM management.

• Practical experience in account-based marketing, including account tiering, intent data, account-level targeting, and named-list campaigns.

• Hands-on experience with account-based marketing or intent platforms such as ZoomInfo, 6sense, Demandbase, Clay, or similar tools.

• Strong understanding of SEO and SEM fundamentals, including technical health, content strategy, keyword and query economics, and AI answer-engine visibility.

• Experience with tools like Ahrefs, Semrush, or equivalent platforms.

• All hires must verify their identity and eligibility to work in the United States.

• Occasional travel may be required.

• Primarily a sedentary role necessitating extensive computer use and frequent verbal and written communication.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Flexible Spending Accounts

• PTO

• Paid holidays

• Floating holidays

• 401(k) with company match and immediate vesting

• Company-funded life insurance

• Employee Assistance Programs

• No-cost mental health benefits

• Remote work options

• Reasonable accommodations for disabilities