Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid media strategy and operational framework for Google Ads, LinkedIn, and Meta/Instagram.

• Convert pipeline and revenue objectives into quarterly and monthly paid media strategies, complete with forecasts, milestones, and performance metrics.

• Create, launch, optimize, and expand paid search and paid social initiatives.

• Manage budget pacing and performance; adjust spending based on data-driven insights.

• Design and lead experiments across creative elements, copy, formats, bids, audiences, channels, offers, and landing pages.

• Assess the conversion process from impression to pipeline and suggest enhancements.

• Produce weekly, monthly, and quarterly reports linking expenditure and channel effectiveness to pipeline, account engagement, conversion, and revenue.

• Collaborate with Revenue Operations on attribution, lead distribution, source tracking, and data integrity across advertising platforms, HubSpot, and Salesforce.

• Work alongside the ABM Manager on targeting priority accounts and account-based initiatives.

• Partner with Design, Content, Events, and Lifecycle Marketing to develop campaign materials and gather performance insights.

• Direct event-targeted, geo-fencing, retargeting, and integrated campaign strategies.

• Create and enhance paid media playbooks, dashboards, testing logs, quality controls, and workflows.

• Stay updated on platform, privacy, measurement, and market developments and propose strategic responses.

• Leverage AI to enhance analysis, reporting, copy creation, audience research, test design, and operational efficiency.

⛳️ Requirements

• A minimum of 5 years of practical paid media experience, including direct management of Google Ads and LinkedIn Campaign Manager; familiarity with Meta/Instagram is highly desirable.

• Proven experience in overseeing a paid media program or significant channel, encompassing strategy, execution, budget oversight, forecasting, optimization, and reporting.

• In-depth understanding of paid search principles, such as keyword strategy, match types, campaign and ad-group organization, Quality Score, bidding strategies, and conversion tracking.

• Solid knowledge of LinkedIn paid social, including Sponsored Content, Lead Gen Forms, job and company targeting, matched audiences, and account-list activation.

• Experience in linking media performance to downstream funnel results, including qualified leads, opportunities, pipeline, and revenue.

• Background in designing structured experiments and converting findings into actionable decisions, rather than mere observations.

• Familiarity with UTM governance, attribution, and the flow of campaign-source data through marketing automation platforms and CRMs; experience with HubSpot and Salesforce is preferred.

• Strong analytical abilities and the skill to translate complex data into clear recommendations for both technical and non-technical audiences.

• Capacity to work independently, manage competing priorities, and make informed decisions in a dynamic environment.

🏝️ Benefits

• Comprehensive Health, Dental, and Vision insurance fully covered for employees, 80% for employee plus dependents, and 70% for employees plus family.

• FSA and HSA Spending Accounts available.

• 20 days of vacation, 5 sick days, 11 company holidays, plus an additional floating holiday.

• 401(k) plan with company matching contributions.

• Fully company-paid short-term disability, long-term disability, basic life insurance, and AD&D coverage.

• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).

• Generous stipend for home office setup to enhance your remote workspace.

• Annual professional development stipend to support your career growth through workshops, courses, and seminars.

• Charitable giving program along with paid volunteer time off with registered non-profits.