Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the demand generation strategy targeting the Financial Institutions and Lending sector, aligning revenue goals with campaign themes, channel strategies, and quantifiable objectives.

• Design and manage integrated campaigns across various platforms, including advertising, industry events, direct mail, digital engagements, webinars, and other focused channels.

• Oversee campaigns from inception to completion, including campaign briefs, audience and account selection, offers, channel mix, asset needs, launch plans, sales follow-ups, measurement, optimization, and post-campaign analysis.

• Create a collaborative operating rhythm with Sales regarding target accounts, campaign involvement, goal attainment, follow-up responsibilities, account feedback, and opportunity results.

• Collaborate with Product Marketing and Content Marketing to convert market insights, buyer requirements, and product messaging into campaign ideas, content, offers, and sales-ready initiatives.

• Analyze campaign performance through data evaluation and storytelling, and apply insights for enhancements.

• Oversee campaign budgets, assess channel and vendor performance, and advise on investment distribution for revenue growth.

• Keep an up-to-date campaign calendar and project plan visible across marketing, sales, and other departments.

• Manage external partners involved in paid media, publisher programs, design, and asset creation.

⛳️ Requirements

• 8-10 years of experience in B2B demand generation, account-based marketing, field marketing, or integrated campaign management, ideally within enterprise SaaS, fintech, payments, or other complex technology sectors.

• Solid experience in campaign development and program execution.

• Demonstrated capability to guide cross-functional teams and oversee a layered demand function.

• Proven track record of converting industry events into quantifiable demand initiatives.

• Experience in managing agencies, contractors, publishers, or other external collaborators, ensuring accountability for quality, timelines, and performance.

• Strong sense of ownership.

• Excellent strategic thinking and creative problem-solving skills.

• Outstanding leadership, communication, and project management abilities.

• Willingness to travel occasionally for selected industry events and company or team gatherings.

• Bachelor’s or Master’s degree in Marketing, Business, or a related discipline.

🏝️ Benefits

• Competitive salary and benefits, including options for growth company stock grants.

• Fast-paced and professional work environment.

• Stock options with standard startup vesting, including a 1-year cliff and a total vesting period of 4 years.

• Monthly stipend of $50 for communication expenses to cover phone/internet bills.

• $250 stipend to improve your work-from-home setup.

• Reimbursement for peripheral equipment: monitor (up to $400), keyboard, and mouse (up to $200).

• Comprehensive medical benefits, including vision and dental coverage (100% for employees).

• Company-sponsored life and disability insurance.

• Paid parental bonding leave.

• Paid sick leave, jury duty, and bereavement leave.

• 401k plan.

• Flexible Time Off policy (team members typically take about 3-4 weeks off per year).

• Volunteer Time Off.

• 13 observed holidays.