Performance Marketing Manager – Growth & Lifecycle

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of strategy, execution, and optimization across key paid advertising platforms.

• Efficiently manage and scale paid advertising budgets.

• Optimize Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Conversion Rate (CVR), Average Order Value (AOV), and Lifetime Value (LTV).

• Conduct systematic A/B testing across various elements including copy, creatives, offers, audiences, and funnels.

• Modify bidding strategies and campaign structures in response to data insights.

• Identify opportunities for scaling without increasing risk exposure.

• Enhance and test multiple landing page funnels.

• Recommend improvements to landing page structures.

• Suggest pricing tests, bundling experiments, and adjustments to offers.

• Present creative test variations to the Creative Director.

• Enhance the performance of checkout and subscription flows.

• Ensure campaigns adhere to platform advertising policies and regulatory marketing limitations.

• Collaborate with internal stakeholders to mitigate the risk of account flags or shutdowns.

• Develop the lifecycle marketing engine, incorporating SMS and email automation, abandoned cart flows, post-purchase sequences, subscription retention campaigns, and win-back flows.

• Increase LTV, enhance retention, decrease churn, and tailor messaging based on user behavior.

• Create reporting dashboards and track acquisition and subscription metrics.

• Improve attribution clarity and guide budget allocation decisions through data analysis.

• Collaborate closely with the Creative Director, product teams, and leadership to scale acquisition effectively.

⛳️ Requirements

• A minimum of 5 years in performance or growth marketing.

• Extensive hands-on experience with Google Ads (Search, Performance Max, YouTube).

• Extensive hands-on experience with Meta Ads (Facebook / Instagram).

• Extensive hands-on experience with Reddit Ads.

• Extensive hands-on experience with TikTok Ads.

• Extensive hands-on experience with Microsoft Ads (Bing).

• Extensive hands-on experience with App Lovin.

• Extensive hands-on experience with Ad Roll.

• Experience in telehealth, healthcare, or regulated products is preferred.

• Experience with subscription-based businesses is strongly preferred.

• Strong mindset in Conversion Rate Optimization (CRO).

• Experience in building SMS and email lifecycle automations.

• Comfortable working in a startup environment with a sense of ownership.

• Professional-level English communication skills.

• Availability to work during U.S. business hours.

🏝️ Benefits

• Opportunity for early-stage growth.

• Direct influence on company revenue.

• Genuine ownership of strategy and execution.

• High visibility with company leadership.

• Chance to shape the marketing foundation of a Telehealth brand.