Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Organize and enhance paid advertising campaigns on Meta and TikTok platforms.

• Create strategies aimed at scaling campaigns and optimizing Return on Advertising Spend (ROAS).

• Monitor and refine performance metrics such as ROAS, Cost Per Acquisition (CPA), Click-Through Rate (CTR), and other essential indicators.

• Conduct A/B testing on various creatives, target audiences, and landing pages.

• Collaborate with creative teams to develop high-impact advertising assets, including copy, visuals, and video content.

• Analyze campaign performance data using tools like Google Analytics and various advertising platforms.

• Deliver clear, data-driven insights and recommendations aimed at enhancing campaign performance.

• Stay informed about platform updates, industry trends, and emerging opportunities.

• Monitor competitor activities and identify innovative strategies to maintain a competitive edge.

⛳️ Requirements

• A minimum of 2 years of experience in social media advertising or paid media.

• Extensive experience with Meta Ads and TikTok Ads.

• Proficiency in Google Analytics, Shopify, and ad platform dashboards.

• Experience in collaborating with creative teams to develop advertising concepts and briefs.

• Highly analytical, detail-oriented, and focused on results.

• Strong skills in organization, time management, and communication.

• Ability to quickly adapt and stay current with trends and new strategies.

• Proficient in professional English.

🏝️ Benefits

• Full-time remote position in a dynamic, performance-oriented environment.

• Opportunity to collaborate with innovative and expanding consumer brands.

• Significant ownership and influence on campaign performance and growth.

• A collaborative team environment encompassing creative, marketing, and analytics.