Director of Data Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Position Crawford Electric Supply as a top regional distributor of datacom, structured cabling, and low-voltage products.

• Build a dedicated go-to-market team.

• Establish crucial partnerships with key manufacturers.

• Devise inventory and product strategies.

• Attract talented individuals across major metropolitan areas within Crawford’s operational footprint.

• Hire and cultivate datacom sales associates in significant metro markets throughout Crawford’s 8-state region.

• Create training programs, sales processes, and performance metrics for the datacom division.

• Develop a scalable organizational framework to support long-term growth in this segment.

• Identify, pursue, and secure manufacturer authorizations and distribution agreements.

• Negotiate program terms, rebates, and co-op marketing support.

• Maintain relationships with key manufacturer partners and serve as Crawford’s representative at manufacturer events and business reviews.

• Design and implement a datacom inventory profile that aligns with regional demand, stocking strategies, and working capital objectives.

• Collaborate with purchasing and branch operations on SKU strategies, minimum/maximum levels, and distribution logistics.

• Assess product mix in relation to market trends and customer needs.

• Develop and execute a go-to-market strategy aimed at datacom contractors, low-voltage integrators, and end users.

• Foster relationships with contractors, integrators, engineers, and end-user accounts.

• Identify growth opportunities and prioritize expansion at the metro level.

• Work alongside branch managers and outside sales teams to integrate datacom offerings into existing customer accounts.

• Collaborate with marketing on positioning, promotional materials, and demand-generation initiatives.

• Report on segment performance, pipeline status, and strategic initiatives to executive leadership.

⛳️ Requirements

• A minimum of 8 years of experience in datacom, structured cabling, low voltage, or a related field in electrical/technology distribution.

• Proven success in building or scaling a business unit, sales team, or new product line.

• Strongly preferred: established relationships with datacom/low voltage manufacturers.

• Experience collaborating with contractors, integrators, and end users in the datacom/low voltage sector.

• Excellent negotiation skills with manufacturer and vendor partners.

• Demonstrated capability to recruit and develop sales teams across various markets.

• Willingness to travel extensively throughout an 8-state territory.

• Bachelor's degree in business, engineering, or a relevant field is preferred; equivalent experience will be considered.

🏝️ Benefits

• Healthcare plans.

• Dental & vision coverage.

• Paid time off.

• Paid parental leave.

• 401(k) retirement savings plan with company match.

• Professional and personal development programs.

• Opportunity to become a shareholder.

• Employer-paid short- and long-term disability coverage.

• Employer-paid life insurance for spouses and dependents.

• Comprehensive wellness program.

• Gym reimbursement.

• Employee Assistance Program (EAP).

• Employee resource groups (ERGs).

• Reasonable accommodations for individuals with disabilities.