Director of Brand & Communications

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Take charge of the brand narrative, positioning, tone of voice, and brand guidelines for both brands while ensuring they remain distinct.

• Design and implement a charitable program in collaboration with shelter and rescue partners, tracking its effectiveness.

• Create the annual brand moment calendar and manage each moment comprehensively, including concepts, partnerships, budgets, website and email communications, social media, creators, and press outreach.

• Organize pop-ups, events, sponsorships, and stunts, each with specific budgets and objectives.

• Pitch every brand moment, cause campaign, and product launch directly or via a managed PR agency.

• Cultivate a community of super-fans and transform customer reviews, photos, and stories into brand content.

• Provide monthly reports on brand health and oversee the brand budget.

• Review new pages, packaging, emails, and key advertisements prior to launch, and conduct quarterly brand audits.

• Manage relationships with national and local shelter and rescue partners, as well as coordinate adoption events and donation drives.

• Pitch to press and podcasts, secure reviews, gift-guide placements, and awards, maintain the press kit, and monitor media mentions.

• Set monthly objectives with the CEO and draft standard operating procedures for the brand playbook.

• Collaborate directly with the founder to scale a profitable DTC pet brand from over $50M towards $100M.

⛳️ Requirements

• Fully remote, full-time position based in Canada, the United Kingdom, or Ireland.

• Proficiency in English.

• A minimum of 7 years in brand, communications, or brand marketing within consumer brands is preferred; 5–6 years with strong results is also acceptable.

• Proven experience in building brand awareness and goodwill through causes, events, and public relations.

• Experience in planning and executing brand moments from start to finish, on schedule and within budget, collaborating with multiple partners.

• Background in managing nonprofit or shelter partnerships that are genuine, measurable, and credible.

• Ability to translate moments into compelling stories that resonate with press and customers, showcasing measurable press success.

• Experience in conducting campaigns aimed at a North American audience.

• Capability to coordinate events and partnerships remotely through agencies, partners, and local contractors.

• Keen attention to on-brand work and consistency across all touchpoints.

• Ability to link brand initiatives to quantifiable outcomes, such as branded search, word of mouth, and media coverage.

• Willingness to work overtime or weekends as necessary.

• Excellent cultural fit in alignment with the company's values.

• Enthusiasm for working closely with the founder to aid in the company's growth.

• Experience in the pet industry is a plus.

🏝️ Benefits

• Fully remote work arrangement.

• Bonus of 10–20% of base salary.

• Contractor arrangement with monthly invoicing.