Director of Ad Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete trafficking and execution of Direct, PMP, and PG campaigns, which includes forecasting, setup, targeting, creative, tracking, QA, launch, pacing, and closeout.

• Oversee the trafficking process for display, video, social, and newsletter campaigns, ensuring precise targeting and delivery.

• Track campaign pacing and performance, proactively addressing under-delivery, over-delivery, discrepancies, and targeting challenges.

• Conduct quality assurance on creative assets and resolve issues related to creative rendering, tracking, tags, pixels, HTML5/JavaScript, and VAST/VPAID.

• Act as the primary ad operations liaison for Sales and Account Management, offering campaign updates, reporting, and delivery insights.

• Collaborate with Product and Technology to troubleshoot site-level ad issues and enhance campaign execution.

• Lead and supervise a team of 1–2 ad traffickers, providing training, quality control, and daily guidance.

• Develop and refine trafficking workflows to boost operational efficiency and minimize errors.

• Assist with Brand Lift Studies and third-party measurement/verification to ensure precise campaign delivery.

⛳️ Requirements

• A minimum of 7 years of experience in digital ad operations, with significant hands-on experience in campaign trafficking.

• Advanced expertise in Google Ad Manager (GAM) and management of direct/PMP campaigns.

• Strong grasp of campaign setup, targeting, creative QA, pacing, optimization, and reporting.

• Proficient technical troubleshooting skills in HTML5, JavaScript, VAST/VPAID, tracking pixels, and third-party tags.

• Exceptional attention to detail, analytical capabilities, and problem-solving skills.

• Excellent communication and collaboration abilities across various functions.

• Experience in managing or mentoring junior ad operations professionals.

• Preferred: Background in managing ad operations for digital publishers or news media.

• Preferred: Familiarity with PMP and PG (Programmatic Guaranteed) deals.

• Preferred: Experience in social media and newsletter advertising operations.

• Preferred: Knowledge of third-party verification and measurement platforms such as DoubleVerify, IAS, MOAT, and DISQO.

• Preferred: Understanding of first-party data and identity solutions, including UID2 and other identity frameworks.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and growth.

• A collaborative and inclusive work environment.