Director, Media

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Transform media strategy into actionable insights across various Driven Brands.

• Take ownership of media planning strategy across multiple channels and create measurable, ROAS-focused paid media plans that enhance traffic and sales.

• Lead the strategic planning for annual, quarterly, and campaign-specific initiatives, including pacing and optimization.

• Manage daily strategy and planning activities in collaboration with media agencies.

• Foster a culture of innovation, thoroughness, experimentation, and learning.

• Oversee performance benchmarks, conduct ongoing reviews, and lead optimization discussions.

• Collaborate with Analytics on Marketing Mix Modeling (MMM), attribution studies, and incrementality testing.

• Guarantee accuracy, completeness, data integrity, KPI tracking, and timely dashboard updates in reporting.

• Generate performance insights that inform strategic direction, messaging, and investment choices.

• Lead the design and analysis of tests and present findings.

• Report performance issues, optimization opportunities, and operational risks to the VP of Media.

• Identify and rectify gaps in media processes and operational workflows.

• Develop unified approaches and best practices for the Media team and portfolio.

• Ensure that brand objectives and directives are executed by media agencies.

• Collaborate with Website and CRM teams to enhance the digital customer journey.

• Partner with Media Operations on audience segmentation, suppression tactics, and retargeting initiatives.

• Hold Media Operations accountable for tagging, tracking, and audience integration tasks.

• Maintain operational coherence with internal teams and agency partners.

⛳️ Requirements

• Over 10 years of experience in paid media, digital marketing, or media strategy.

• Experience in working with media agencies or holding a leadership position on the agency side.

• In-depth knowledge of both digital and traditional media across local and national channels.

• Proven track record in leading media strategies and deriving insights from data to enhance performance over time.

• Exceptional cross-functional collaboration and communication skills.

• Strong attention to detail and dedication to operational precision.

• Excellent organizational skills and a process-oriented mindset, with experience in managing approvals and leading documentation processes.

• Collaborative, accountable, and motivated by strategy and peak performance.

• Experience in franchise or co-op marketing structures is an advantage.

• Bachelor’s degree is mandatory.

• MBA is preferred.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Generous paid time off.

• Holiday compensation.

• Early access to 50% of earned wages through the myFlexPay program.

• Additional compensation options may include commissions or bonuses, depending on the role.