Director, Media – Americas

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Incubeta's media operations in the US and Mexico markets.

• Take responsibility for personnel, quality, outcomes, and profitability of media services for clients in the Americas.

• Report directly to the Chief Operating Officer (COO).

• Manage the US Channel Leads and the Media Execution team located in Mexico, including their respective managers.

• Establish goals, priorities, expectations, and accountability for the media team.

• Handle recruitment, onboarding, performance evaluation, and career growth.

• Plan resource capacity and distribute workload across various channels, accounts, and regions.

• Develop the operating model to enhance collaboration between US Channel Leads and the Mexico execution team.

• Determine training needs and skill development priorities.

• Foster a culture of engagement and accountability within the team across both countries.

• Set media execution standards for campaign setup, trafficking, optimization, reporting, and account management.

• Create and maintain a scalable quality assurance framework.

• Conduct regular audits and resolve recurring quality issues at their source.

• Monitor quality metrics and report trends to the COO.

• Adapt Global Media standards and platform best practices into actionable playbooks, SOPs, workflows, and controls.

• Streamline and standardize media delivery across accounts, teams, and channels.

• Test and scale new tools and methodologies to drive improvements.

• Promote platform automation and AI-assisted delivery methods.

• Transition from manual reporting to automated data pipelines and dashboards.

• Evaluate tools based on documented return on investment and discontinue those that do not yield benefits.

• Serve as the main liaison between the Global Media Capability team and the Mexico execution team.

• Stay updated on platform releases, policy changes, and product updates, adjusting internal processes accordingly.

• Act as a senior escalation point for media clients.

• Collaborate with Client Services and Sales to maintain and enhance media partnerships.

• Identify chances to broaden media service offerings.

• Manage contribution margin and resource utilization.

• Implement time tracking for individuals, clients, and tasks.

• Assist with pricing, project scoping, business proposals, and Statements of Work (SOWs).

• Provide data-driven insights on client health, risk, and growth to the COO.

• Ensure uniform execution standards for clients in the US and Mexico.

• Incorporate US client expectations into execution standards and quality assurance.

• Inform the team about market-specific nuances.

• Enhance execution credibility through consistently high-quality deliverables.

⛳️ Requirements

• Must be based in the United States.

• Extensive hands-on experience in delivering media solutions for US-based clients.

• Proficient in standard media channels.

• Familiarity with Google Ads, DV360, and CM360.

• Experience with Meta/Facebook, LinkedIn, and other mainstream social media platforms.

• Proven track record in leading, building, and nurturing high-performing teams in both the US and Mexico.

• Knowledge in campaign setup, trafficking, optimization, reporting, and ongoing account management.

• Experience in establishing quality assurance frameworks, audits, standards, playbooks, SOPs, workflows, and controls.

• Proficient in platform automation, AI-assisted delivery, scripts, automated rules, pacing, anomaly alerts, and AI agents for quality assurance and reporting.

• Familiarity with BigQuery and Looker Studio.

• Understanding of media contribution margin, utilization, pricing, scoping, costs, and account margin.

• Ability to apply media expertise to pitches, proposals, and SOWs.

• Willingness and capability to travel frequently to Mexico.

• Must be eligible to work without employment visa sponsorship; Incubeta does not provide visa sponsorships at the time of hire or in the future.

• A strong commitment to quality, operational excellence, market knowledge, people leadership, continuous improvement, clear communication, commercial acumen, executive presence, and a builder mindset.

🏝️ Benefits

• Opportunities to increase earnings over time based on individual and company performance.