Director, Measurement – Attribution

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of closed-loop sales attribution and the measurement of sales lift utilizing card, bank, or SKU-level transaction data to enhance coverage, precision, and delivery speed.

• Establish the measurement framework, which encompasses sales attribution, new-to-brand metrics, and reach and frequency assessments.

• Create and implement incremental sales lift measurement with well-defined confidence standards across various channels including digital, CTV, social, retail media, and others.

• Assess the impact of campaigns, including purchases made outside the platform where the advertisement was displayed.

• Transform campaign outcomes into standardized client deliverables, including post-campaign reports and benchmarks.

• Present findings to leaders in CPG, agencies, and retailers, offering recommendations on audience selection, media distribution, channel combination, campaign frequency, and future testing designs.

• Manage expectations, perform feasibility assessments, pinpoint setup discrepancies, assist with pitches and proposals, and provide proof points to support new business and client expansion.

• Establish measurement protocols, define privacy-compliant exposure-to-purchase matching criteria, and prioritize methodologies and client-ready solutions.

• Collaborate with Product, Engineering, DSPs, clean rooms, retailers, partners, and platforms to develop a scalable automated measurement pipeline.

• Mentor a senior data analyst and expand the measurement team as the business evolves.

• Leverage AI to streamline routine analysis, quality assurance, and reporting processes.

⛳️ Requirements

• Over 10 years of experience in advertising measurement and analytics, particularly in retail media, commerce media, or purchase-based measurement.

• Proven track record in developing and commercializing measurement solutions that showcase advertising effectiveness and facilitate client acquisition, retention, and growth.

• Practical experience with closed-loop sales attribution and sales lift measurement utilizing card, bank, SKU-level, or similar transaction data.

• Deep knowledge of incrementality and causal inference.

• Strong grasp of the advertising ecosystem, including DSPs, retail media networks, programmatic advertising, clean rooms, and campaign exposure data, along with experience integrating measurement with partners and platforms.

• Proficiency in SQL and Python (or R); capable of independently constructing and validating models.

• Credibility with senior clients in CPG, agencies, and retail, with the ability to convey complex results in a simple manner and establish realistic expectations.

• Good judgment regarding the capabilities and limitations of measurement designs.

• Experience in leading or developing analysts.

• Comfort with utilizing AI tools as a routine aspect of work.

• Well-informed perspective on best practices in measurement and the conviction to advocate for these standards with clients and within the organization.

🏝️ Benefits

• Performance-based bonus

• Company equity

• 401(k) matching

• Paid parental leave

• Flexible and generous time off

• Work-from-home flexibility

• Subsidized health benefits