Director, Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the overall vision and comprehensive service roadmap for SmartBug's medium and large clients.

• Serve as the main architect for clients' marketing frameworks, encompassing demand generation, brand positioning, and content strategy.

• Assess AI automation, technical API integrations, PR-led authority, web development, and advanced data integrations to enhance marketing strategies.

• Align marketing approaches with sales enablement and customer success throughout the entire business lifecycle.

• Identify situations where clients need specialized services beyond HubSpot.

• Facilitate quarterly strategic sessions with client executives and modify the vision based on market dynamics.

• Review and enhance significant strategic deliverables prior to client presentation.

• Define how marketing KPIs correlate with Customer Lifetime Value and revenue growth.

• Collaborate with Sales to pinpoint service gaps and thoroughly scope accounts.

• Support sales representatives by clearly communicating the Total SmartBug Advantage.

• Oversee the performance of pods and the professional growth of Strategists and Specialists.

⛳️ Requirements

• At least 8 years of experience in digital strategy or business consulting, emphasizing cross-departmental integration.

• Strong business acumen to engage in discussions with C-suite executives regarding business objectives, not solely marketing strategies.

• Consultative maturity to guide C-suite discussions towards overarching business strategy and resource distribution.

• Familiarity with the integration of PR, SEO, Web Development, and AI tools into a contemporary marketing and sales framework.

• Demonstrated capability to provide high-level vision while trusting and empowering a team for execution.

• Extensive understanding of the HubSpot ecosystem and how third-party tools integrate to foster growth.

• Bachelor's degree in Marketing, Business, or a related discipline.

• A Master's degree in Marketing, Business, or a related field is preferred.

• Experience working directly within a HubSpot partner agency is preferred.

🏝️ Benefits

• Fully remote team.

• Remote work arrangement available in the United States.