Director, Marketing Strategy – AI Transformation

This is a fully remote position, open to applicants in California.

📋 Description

• Lead the comprehensive annual marketing planning process and create a unified planning system for record-keeping.

• Assess leading indicators and business results to pinpoint areas for performance improvement and key drivers.

• Discover and implement best practices across global business units.

• Develop and sustain a marketing capacity model that includes personnel, agencies, and agent-based execution.

• Supervise the creation of efficient marketing workflows tailored for agent execution.

• Align marketing investment strategies with strategic priorities, products, and programs.

• Facilitate the setting of marketing targets in collaboration with Marketing, Finance, and Sales Strategy teams.

• Promote agent adoption throughout the global marketing organization and set standards for prompts, context, and agent workflows.

• Establish AI governance and adoption guidelines focusing on quality, risk management, data privacy, and responsible usage.

• Build and nurture a high-performing team from the ground up.

⛳️ Requirements

• Extensive experience in marketing strategy, marketing planning, marketing operations, or GTM/revenue operations in a B2B context within SaaS or enterprise technology.

• Proven experience managing an annual planning or investment allocation cycle on a large scale.

• Experience in redesigning workflows to incorporate AI technologies.

• Practical experience in constructing agent workflows, crafting and refining prompts, and organizing context.

• A history of fostering sustained behavioral change within a large, matrixed organization.

• Proficiency in comprehensive marketing operations, including demand generation, campaign management, content production, field and events, branding, and analytics.

• Strong comprehension of full-funnel marketing measurement and the relationship between marketing investments, pipeline, and revenue generation.

• Familiarity with marketing automation tools, CRM systems, CDPs, orchestration, BI tools, current agent frameworks, and MCP-based integrations.

🏝️ Benefits

• Eligibility for annual performance bonuses.

• Equity eligibility.

• A wide range of comprehensive benefits and perks.

• Region-specific benefits information is available.