Director, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the vision and revamp Apartment List's comprehensive lifecycle program throughout the renter journey.

• Enhance email, push notifications, and SMS by leveraging data science, machine learning, proprietary models, and third-party solutions.

• Develop a lifecycle partnerships program from strategic planning and operational model to measurement and execution.

• Create lifecycle infrastructure for a multi-brand portfolio, facilitating cross-selling opportunities between brands.

• Define channel strategy while managing revenue, volume forecasts, and budget in collaboration with Finance.

• Design segmented, personalized messaging frameworks driven by forecasts.

• Promote experimentation and measurement based on holdout groups.

• Collaborate with Marketing Analytics and MarTech to conduct in-depth performance analysis.

• Define and construct the program measurement system, including revenue indicators and health metrics.

• Build and troubleshoot customer journeys, templates, dynamic content, and audience logic.

• Utilize SQL for analysis and partner with Analytics and Data Science on attribution, channel health, and forecasts.

• Oversee engagement, conversion, deliverability, and send volume while investigating any anomalies.

• Lead and develop a team of two.

• Represent the lifecycle function with senior leadership and collaborate with Engineering, Product, Analytics, and Design.

• Manage the relationship with Iterable.

⛳️ Requirements

• Over 9 years of experience in lifecycle, engagement, or email marketing.

• Proficient in an enterprise automation platform such as Iterable or Braze.

• Extensive B2C and direct-to-consumer lifecycle experience.

• Proven track record of building programs from scratch or transforming existing ones.

• Ability to perform self-service SQL analyses.

• Technical proficiency in data feeds, events, and APIs.

• Practical knowledge of HTML and CSS for email development.

• Capable of credible debugging in collaboration with engineers.

• Experience in identifying data anomalies and determining root causes.

• Demonstrated experience in managing and developing marketing professionals.

• Marketplace experience is highly preferred.

• Familiarity with workflow orchestration or ETL tools such as Airflow is an asset.

• Background in a marketplace or high-volume consumer technology firm is a plus.

• Understanding of email and SMS compliance regulations is advantageous.

🏝️ Benefits

• Equity.

• Compensation and benefits/perks provided by Apartment List (specific benefits are not detailed in the posting).