Director, Integrated Strategy

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Design and implement integrated strategy initiatives for a designated brand or strategic focus within a multi-brand consumer healthcare organization.

• Convert strategic vision into inspiring insights, Catalyzing Ideas, and briefs.

• Construct strategic rationales that clarify actions, their significance, and their impact on business growth.

• Create brand narratives that convey character, conviction, and detail.

• Assist creative and media teams in integrating their efforts into a unified approach.

• Identify the optimal audience engagement points and analyze the presence across paid media, owned channels, social platforms, and influencer collaborations.

• Conduct research to uncover audience signals that determine the relevance of strategy.

• Comprehend signal stacking and the clustering of audience signals.

• Collaborate with creative, media, social, and influencer partners across various touchpoints.

• Provide strategic briefings to brand partners and internal stakeholders.

• Involve senior team members to gather insights and ensure alignment across the enterprise.

• Mentor junior strategists and assist in team leadership.

• Monitor the market implementation of strategy and collect feedback.

• Aid in assessing the effectiveness of the strategic system.

• Offer insights on idea propagation and signal clustering.

⛳️ Requirements

• 6–10 years of experience in strategy.

• Proven proficiency in both creative strategy and media strategy.

• Established ability to develop and articulate innovative strategic concepts.

• History of working with consumer or B2C brands in intricate strategic settings.

• Experience in collaborating across creative and media domains.

• Comfortable engaging senior stakeholders in strategic discussions.

• Knowledge of how ideas are propagated and resonate within culture.

• Ability to maintain multiple perspectives, audiences, and signals simultaneously.

• Proficient in transitioning between strategic thought and tactical execution.

• Understanding of signal stacking.

• Excellent communication skills.

• Capability to contribute ideas within an overarching strategic framework.

• Ability to mentor and cultivate the skills of other strategists.

• Experience with social media platforms and/or influencer partnerships is an advantage.

🏝️ Benefits

• Paid holidays in alignment with dentsu policy.

• Safe and sick time.