Director, Integrated Media Strategy

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and manage B2B media strategies for a range of client accounts.

• Convert client goals and demand-generation strategies into executable full-funnel media plans.

• Assess and explore opportunities across various channels including programmatic, paid social, SEM, trade publications, outdoor, traditional media, and more.

• Offer strategic direction during the campaign planning, activation, optimization, and reporting phases.

• Collaborate with channel specialists and activation teams to ensure accurate campaign execution.

• Assist in-platform campaign management and optimization as needed.

• Analyze campaign performance and pinpoint optimization opportunities by leveraging data and insights.

• Establish measurement frameworks, KPIs, and reporting methodologies for campaigns.

• Utilize learnings and performance insights to inform future planning and recommendations.

• Act as a trusted media advisor for clients.

• Lead or assist in client discussions around media strategy, planning, performance, and optimization.

• Present media plans, results, insights, and recommendations effectively.

• Gain a deep understanding of clients’ businesses, industries, audiences, and competitive landscapes.

• Identify opportunities to enhance or expand the agency’s media offerings.

• Build and nurture relationships with B2B media vendors and platform partners.

• Assess vendor capabilities and provide recommendations.

• Assist in media negotiations to secure favorable rates, placements, and added value.

• Manage media budgets and oversee investments responsibly.

• Stay informed about new media partners, platforms, tools, and B2B opportunities.

• Provide guidance, mentorship, and strategic direction to members of the media team.

• Review media plans and recommendations for quality, accuracy, and alignment.

• Support the professional development of junior and mid-level team members.

• Promote collaboration across media, account management, demand strategy, creative, analytics, and internal teams.

• Contribute to the advancement of Marketbridge’s media processes, tools, capabilities, and best practices.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

• Over 8 years of experience in media strategy, planning, and buying, ideally within an agency setting.

• Strong background in developing and implementing media strategies for B2B clients.

• Solid understanding of B2B media channels, including programmatic, paid social, SEM, and trade publications.

• Experience with The Trade Desk, DV360, or similar programmatic platforms.

• Proven track record of managing significant media budgets and collaborating with media vendors and platform partners.

• Strong analytical abilities and experience in interpreting media performance data and reporting.

• Experience in leading client presentations and providing strategic media recommendations.

• Prior experience in mentoring, managing, or guiding media professionals.

• Excellent communication, presentation, and relationship management skills.

• Ability to manage multiple client accounts and adapt to shifting priorities in a fast-paced agency environment.

• Collaborative attitude and capacity to introduce new ideas, challenge existing methods, and work effectively across teams.

• Candidates must reside in Canada or the US.

• Candidates must not require visa sponsorship.

🏝️ Benefits

• Flexible PTO.

• Summer Fridays.

• Paid parental leave (up to 16 weeks for birthing parents).

• Company closure from Christmas to New Year’s.

• Comprehensive medical benefits.

• Free premium access to the Calm app.

• 401(k) with a 3% company contribution (US Only).

• Life insurance.

• Long-term disability coverage.

• AD&D coverage.

• Professional development fund ($500).

• Continuous learning programs.

• Company-provided laptop and accessories.

• Monthly Wi-Fi and cell stipend.

• ChatGPT Enterprise Access.

• Exclusive discounts through Perkopolis.