Director, Integrated Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategic planning process on an annual and quarterly basis for a portfolio of internal clients.

• Convert approved business objectives into comprehensive marketing strategies, programs, and campaigns.

• Create foundational marketing strategies for Tier 1 initiatives as well as for ministry program and product launches.

• Establish strategies for audience acquisition, messaging, channel engagement, and interaction.

• Formalize strategies through strategy and creative briefs aimed at both internal teams and external agency partners.

• Analyze partner needs, market trends, and audience insights to pinpoint strategic patterns and opportunities.

• Assess audience data, market intelligence, and research adequacy; identify gaps and communicate organizational requirements.

• Oversee the budget allocation for the portfolio between in-house execution and external vendors.

• Assist in developing planning frameworks, brief standards, and quality benchmarks for the marketing strategy function.

• Create program- and project-level strategy and creative briefs that outline audiences, messaging, channels, and success metrics.

• Ensure the strategic quality of portfolio deliverables prior to the Senior Director's review.

• Present and advocate for strategy and creative work to internal partners to gain approval.

• Direct and ensure quality control over execution across internal teams and external agency partners.

• Act as a strategic partner to ministry program leads, nurturing relationships and resolving conflicts.

• Track partner satisfaction and escalate systemic issues to the Senior Director.

• Formulate growth recommendations, including new fundraising opportunities, channels, and audiences.

• Manage communication regarding significant program changes.

• Supervise assigned Marketing Strategists through coaching, oversight, one-on-ones, and performance evaluations.

• Identify skill gaps and development opportunities, assist with onboarding, and strengthen team capabilities.

• Monitor team workload and capacity while upholding strategic quality.

• Undertake related responsibilities, including partner-facing Program Management, based on departmental needs.

⛳️ Requirements

• A bachelor's degree in Marketing, Business, Communications, or a related discipline is required; a master's degree is preferred.

• Over 15 years of experience in marketing strategy, product marketing, account management, or brand strategy, either in an external or in-house agency environment.

• Agency experience is highly preferred.

• Experience in nonprofit marketing is preferred.

• Experience with fundraising campaigns is a plus.

• Familiarity with marketing analytics platforms, CRM systems, project management tools, and frameworks for Strategy and Creative Brief development.

• Proven track record in managing marketing budgets and directing internal teams and external agency partners.

• Demonstrated experience in managing people.

• A personal commitment to Jesus Christ.

• Identification with and involvement in a Christian church, with a commitment to growing in Christian faith.

• Active engagement in organizational prayer, devotional times, and organization-wide events.

• Exemplary Christian ethics, behavior, and conduct; adherence to ABS Standards of Conduct and Affirmation of Biblical Community.

• Christian maturity and the integration of faith into daily work.

• A desire and ability to support organizational biblical and religious objectives and participate in regular work-related spiritual activities.

• A passion for and belief in the Word of God, aligning with the American Bible Society's vision, mission, and values.

• Advanced capability to develop and present detailed marketing strategies, Creative Briefs, and campaign justifications.

• Proven ability to guide internal teams and external agency partners towards cohesive marketing results.

• Respect and understanding of diverse audiences and perspectives.

• Ability to comprehend internal partner objectives and craft mission-advancing marketing strategies.

• Capacity to adapt strategies to suit partner needs, market conditions, and organizational priorities.

• Proficiency in managing multiple partner relationships and concurrent strategic initiatives.

• Proactive problem-solving skills in a strategic context.

• Strategic leadership and accountability for agency-level quality.

• Capacity to make budget allocation and resource decisions across both internal and external delivery models.

• Ability to coach, provide feedback, and develop direct reports.

• Ability to assess marketing approaches, audience engagement strategies, and creative frameworks.

• Ability to sit for extended periods at a desk and work on a computer.

• Ability to occasionally lift up to 10 pounds.

• Willingness to travel occasionally.

• Candidates must successfully pass a background check.

• Satisfactory reference checks are required.

• Proof of eligibility to work in the United States is mandatory.

• Must sign and agree to uphold the ABS Affirmation of Biblical Community.

🏝️ Benefits

• Occasional travel to participate in off-site meetings.

• Reasonable accommodations available for qualified individuals with disabilities.

• Flexibility for remote work arrangements.

• Core working hours from 8:30 a.m. to 5:00 p.m.

• Equal employment opportunities and protections against discrimination.