Director, Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee integrated campaigns that align with growth objectives, target audiences, and key accounts.

• Create campaign briefs, messaging strategies, customer journeys, channel plans, and activation timelines.

• Synchronize thought leadership initiatives and editorial strategies with marketing and practice teams.

• Collaborate with subject matter experts to generate unique insights.

• Transform expert knowledge into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign materials.

• Guide digital strategies across websites, email, social media, search, paid media, and marketing automation.

• Integrate conference and event marketing into campaigns before, during, and after significant industry events.

• Work alongside commercial leaders and sales teams on account-based initiatives, ideal customer profile targeting, and client engagement tactics.

• Ensure consistent brand storytelling and editorial excellence across all channels.

• Implement paid and earned media strategies to enhance brand visibility, promote thought leadership, and foster audience engagement.

• Design and oversee segmentation and targeting strategies for priority clients and buying centers.

• Deliver personalized campaigns and account-specific content to boost penetration, create opportunities, and drive client growth.

• Leverage AI tools to streamline workflows, data outputs, and scheduling.

• Monitor and manage KPIs utilizing HubSpot, Salesforce, and campaign data.

• Report on engagement metrics, MQLs, opportunity influence, and funnel progression; optimize strategies based on performance.

• Willingness to travel up to 10%.

⛳️ Requirements

• Minimum of 8 years of experience in integrated marketing, digital marketing, content strategy, or related fields, preferably within healthcare, life sciences, pharmaceutical services, consulting, or complex B2B sectors.

• Bachelor’s degree or an equivalent combination of education and relevant professional experience.

• Demonstrated ability to design and execute multichannel campaigns and thought leadership initiatives from strategy to execution and assessment.

• Strong marketing and communication skills.

• Capacity to convert complex topics into engaging narratives for clients.

• Practical knowledge of email, social media, SEO, paid media, websites, marketing automation, and audience journeys.

• Experience collaborating with senior executives, subject matter experts, sales teams, and cross-functional groups.

• Proficient in campaign analytics, lead generation, and commercial funnel reporting.

• Familiarity with HubSpot and Salesforce is preferred.

• Experience with HubSpot, Salesforce, Demandbase, account-based marketing initiatives, and AI marketing tools.

• Willingness to travel up to 10%.

• Must possess legal authorization to work in the country of employment without employer sponsorship.

🏝️ Benefits

• Discretionary annual bonus.

• Health insurance.

• Retirement savings benefits.

• Life insurance.

• Disability benefits.

• Parental leave.

• Paid time off for sick leave and vacation.