Director, Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee integrated campaigns that align with growth objectives, target demographics, and key accounts.

• Create campaign briefs, messaging frameworks, customer journeys, channel strategies, and activation timelines.

• Synchronize thought leadership strategies and editorial plans with marketing and practice teams.

• Collaborate with subject matter experts to craft unique perspectives.

• Transform expert insights into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign materials.

• Direct digital strategies across websites, email marketing, social media, search, paid media, and marketing automation.

• Integrate conference and event marketing with campaigns before, during, and after significant industry events.

• Work closely with commercial leaders and sales teams on account-based initiatives, ideal customer profile targeting, segmentation, and client engagement strategies.

• Ensure consistent brand storytelling and editorial excellence across all channels.

• Implement paid and earned media strategies to enhance brand awareness, promote thought leadership, and drive audience engagement.

• Design and manage the segmentation and targeting of priority clients and purchasing centers.

• Deliver tailored campaigns and account-specific content to boost penetration, opportunity generation, and client growth.

• Leverage AI tools to coordinate workflows, data outputs, and scheduling.

• Monitor and manage KPIs utilizing HubSpot, Salesforce, and campaign analytics.

• Report on engagement metrics, marketing qualified leads (MQLs), opportunity influence, and funnel progression; optimize based on performance.

• Willingness to travel up to 10%.

⛳️ Requirements

• Minimum of 8 years in integrated marketing, digital marketing, content strategy, or similar fields.

• Experience preferably in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B environments.

• Bachelor's degree or an equivalent combination of education and relevant professional experience.

• Demonstrated capability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and evaluation.

• Strong skills in marketing and communications.

• Ability to distill complex topics into engaging narratives for clients.

• Practical knowledge of email marketing, social media, SEO, paid media, websites, marketing automation, and audience journeys.

• Experience collaborating with senior executives, subject matter experts, sales teams, and cross-functional groups.

• Proficiency in campaign analytics, lead generation, and commercial funnel reporting.

• Familiarity with HubSpot and Salesforce is preferred.

• Knowledge of digital marketing tools such as Demandbase.

• Experience with account-based marketing programs.

• Familiarity with AI marketing tools.

• Must have legal authorization to work in the country of employment without employer sponsorship.

🏝️ Benefits

• Discretionary annual bonus.

• Health insurance.

• Retirement savings benefits.

• Life insurance.

• Disability benefits.

• Parental leave.

• Paid time off for sick leave and vacation.