Director, Insights

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead the analytics strategy for a diverse portfolio of client businesses.

• Develop comprehensive, enterprise-level measurement frameworks.

• Design and manage multi-year learning agendas and testing roadmaps.

• Cultivate relationships with senior client stakeholders while advising on measurement strategies.

• Identify prospects for advanced analytics and foster the growth of analytics initiatives.

• Act as the senior guardian of analytical client partnerships.

• Shape reporting, business intelligence, dashboarding, and insight-delivery platforms.

• Collaborate with business intelligence and data engineering leads to enhance data environments.

• Optimize dashboards, visualizations, and strategic presentations.

• Suggest enhancements related to technologies, data platforms, and measurement methodologies.

• Lead the measurement efforts linking media performance with business outcomes, brand health, and enterprise ROI.

• Guide incrementality testing, forecasting, campaign assessments, and contemporary measurement methodologies.

• Assist clients in adopting privacy-compliant and integrated marketing measurement strategies.

• Translate statistical and methodological concepts into actionable business insights and recommendations.

• Connect planning, investment, media, and analytics teams effectively.

• Elevate organizational analytical maturity and enhance cross-channel data utilization.

• Monitor trends in measurement, privacy, AI, and media analytics.

• Develop perspectives and narratives regarding industry transformations.

• Ensure the quality, relevance, and business applicability of analytics strategy and outputs.

• Transform vague business inquiries into structured analytical frameworks.

• Identify and promote growth opportunities.

• Enhance analytical standards, workflows, and rigor.

• Manage and mentor Senior Analyst and/or Manager direct reports.

• Guide team members in data storytelling and strategic thinking.

• Assist in hiring, training, capability development, and succession planning.

• Promote a people-first team culture.

⛳️ Requirements

• 10-12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field.

• Significant client-facing strategic leadership experience.

• A proven history of designing measurement frameworks and learning agendas for large brands or complex organizations.

• Extensive knowledge of Marketing Mix Modeling (MMM) concepts, incrementality testing, unified measurement approaches, and modern measurement trade-offs.

• Previous experience in Consumer Packaged Goods (CPG) and/or Retail is highly preferred.

• Familiarity with syndicated and retail-oriented data sources as well as path-to-purchase dynamics.

• Outstanding presentation and storytelling capabilities.

• Strong working knowledge of business intelligence tools, cloud data environments, SQL, and analytical methodologies.

• Ability to collaborate effectively with analysts, engineers, and data scientists without being a deep engineering expert.

• Proven ability to leverage AI tools to enhance personal and team productivity.

• Capacity to promote responsible AI experimentation and coach others in appropriate, trust-but-verify usage of AI.

• Demonstrated success in leading analytics talent, enhancing capabilities, and improving strategic outputs through team collaboration.

• Bachelor’s degree in a quantitative or analytically oriented discipline or equivalent experience.

• An advanced degree is a plus.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 20 paid holidays.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a 100% match on contributions up to 4%.

• Fringe benefits.

• Forma program.

• Unlimited Telemedicine and Teletherapy services at no cost.

• Thankful giving initiative.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave with full pay.

• Partners receive 12 weeks of parental leave.

• On-demand learning opportunities.

• Mentorship program.

• Leadership and management development programs and resources.

• Monthly variable revenue payment opportunities through RevShare.

• Discretionary annual performance bonuses.