Director, Influencer

This is a fully remote position, open to applicants in Germany.

📋 Description

• Assist in managing the EMEA CAIT team, which encompasses Creators, Affiliates, Influencers, and Talent, with a focus on the UK and Germany markets.

• Report directly to the VP of CAIT EMEA while maintaining a dotted-line relationship with the SVP, CAIT at VaynerX.

• Establish standards from the initial brainstorming phase to final assets, ensuring that the output is relevant, high-quality, optimized for views, creatively impactful, and commercially viable.

• Supervise strategy and operations for sourcing a diverse array of creators and talent for clients’ brand channels and associated initiatives.

• Integrate the external CAIT network into AIM (Analyse, Ideate, Make) and PAC (Platforms, Algorithms, Culture) workflows to enhance Production Excellence.

• Lead key accounts, promoting efficiencies and proactive problem-solving across SMA’S, CAIT, Production, Live Shopping, Experiential, and ancillary ideas.

• Collaborate with Client Partnerships, Strategy, and Creative leadership to design CAIT-led campaigns and translate brand concepts into casting strategies.

• Mentor the team to proactively pitch CAIT-led ideas and establish CAIT as a strategic partner both internally and externally.

• Define and uphold excellence standards, including differentiating between "Creator as Talent" and "Veditor."

• Create virtual directing frameworks and training to guide creator talent towards achieving performance metrics and optimization.

• Manage and develop the CAIT team, training them as Casting Directors and Producers.

• Oversee all CAIT operations, including systems for contract negotiations, payment processing, and project timelines.

• Monitor financial performance and optimize workflows to minimize revisions while delivering high-volume assets at sustainable margins.

• Serve as the escalation point for negotiations and usage-rights concerns, safeguarding both the agency and clients from potential liabilities.

• Act as VaynerMedia’s internal expert on CAIT, providing insights to Creative and Strategy teams regarding creator scope and industry trends.

• Represent VaynerMedia at industry panels, events, and new business pitches.

• Convert creator-economy trends into actionable business opportunities for clients.

⛳️ Requirements

• 7-10 years of experience in social media, creative advertising, or talent management.

• Creative/Operator Hybrid: Possess the taste to enhance creative work as well as the operational mindset to manage budgets and timelines effectively.

• The Seller Mindset: Comfortable engaging with clients and articulating the business value of creators while defending creative choices.

• Practitioner Empathy: Recognize the challenges of content creation (having experienced it) and design workflows that alleviate barriers for both creators and the agency.

• Servant Leadership: Prioritize the needs of your team, fostering an environment that promotes health, development, and inclusivity.

• Emotional Intelligence: Detect stress, fear, and anxiety within your team and transform it into practical optimism, directing concerns upward rather than downward or laterally.

• Recruiting Partner: Actively collaborate with recruitment to support Vayner’s talent practices and build an exceptional team.

• Clouds and Dirt: Balance high-level strategic thinking (clouds) with practical execution (dirt).

• Social-First Lens: Ensure all outputs align with a social-first mindset, adhering to Vayner's standards of excellence.

• Ownership: Take accountability for your actions and impact, focusing on self-reflection rather than blaming others.

• Kind Candor: Provide clear, direct, fair, and empathetic feedback.

• Persuasion & Clarity: Capable of leading complex discussions and presentations spontaneously, conveying messages clearly and authentically to secure stakeholder buy-in.

• Navigating Difficulty: Effectively prioritize and handle challenging conversations.

• "Yes, And": Embrace a philosophy where every voice holds value.

• Change Management: Guide teams through transitions, collaborating with senior leaders to share effective practices and accelerate growth throughout the organization.

• Risk Taking: Identify opportunities for junior team members to take risks and empower them to challenge their limits.

• Must be authorized to work in Germany.

🏝️ Benefits

• Unlimited Holiday + 1 Day Birthday Leave

• YuLife (online discount platform)

• Enhanced Parental Leave

• Unlimited Coaching sessions, which can include private and team classes

• Cycle to work scheme

• Employee Assistance Program (covering Financial, Mental, and Physical Wellbeing)

• Cash Plan with Medicash - Level 1 coverage, with an option to add a partner, and the ability to add 4 children for free

• Access to a Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, and Medicash Extras

• 2 weeks Work From Anywhere

• Life Assurance

• Income Protection

• Group Personal Pension