Director, HCP Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Contribute to the introduction of JIDEYTRO in ROS1+ NSCLC for patients who are new to TKI therapy

• Enhance the existing in-market indication for TKI-pretreated ROS1+ NSCLC

• Collect insights from healthcare professionals (HCPs) and assess the TKI-naïve ROS1+ NSCLC market

• Create and align HCP engagement strategies, messaging, promotional materials, and tactical plans

• Periodically engage with JIDEYTRO HCP customers

• Identify insight gaps, synthesize findings, and provide recommendations backed by insights

• Oversee HCP tactical planning, budget allocation, key performance indicators, and performance assessment

• Collaborate with the Digital Marketing team on HCP websites, emails, banners, and other digital assets

• Develop campaigns for HCPs, peer-to-peer strategies, congress approaches, and personal promotional materials

• Manage relationships with agency partners and work collaboratively with Medical, Legal, and Regulatory teams for material approvals

• Train the Field Sales Force on HCP engagement strategies and techniques

• Lead the JIDEYTRO Field Sales Advisory Board

• Assess tactic performance and optimize execution

• Manage and adjust the tactical budget as necessary

• Contribute to leadership presentations and readiness reviews for the launch

• Adapt to organizational changes during the GSK integration process

⛳️ Requirements

• A Bachelor’s degree is required

• Over 10 years of experience in the biopharma sector

• A minimum of 5 years in oncology Marketing

• Experience with US product or indication launches

• Proven expertise in personal promotion tactics, creative campaigns, market research, message development, tactical planning, and engagement with HCPs/sales force

• Capability to manage multiple projects simultaneously with effective prioritization

• Experience in vendor management, meeting dynamic timelines, scenario planning, organizational socialization, and budget management

• Proven success in cross-functional collaboration

• Willingness to travel domestically up to 20%

• Strong scientific and clinical understanding

• Proficiency in Microsoft Word, PowerPoint, Teams / Zoom, and Veeva PromoMats

• Exceptional written, verbal, presentation, organizational, and real-time processing skills

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k) retirement savings plan

• Generous paid time off

• Summer company shutdown

• Winter company shutdown

• Comprehensive total rewards package

• Equal employment opportunity