Director, Growth Marketing – Revenue Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the marketing strategy in collaboration with commercial leadership, emphasizing brand recognition among health system executives and generating qualified demand for programs.

• Create and manage outbound workflows that are agentic in nature, encompassing automated account research and enrichment, tailored outreach sequences, and intelligent lead scoring and routing.

• Continuously refine outbound marketing campaigns, channels, and sequencing while tracking contributions from MQL and SQL.

• Manage a cohesive marketing calendar that integrates content, campaigns, conferences, webinars, and other commercial efforts.

• Author and produce thought leadership pieces, case studies, customer testimonials, sales enablement resources, email campaigns, and web and social media content.

• Develop account-based initiatives for acquiring new logos and expanding relationships with existing partners.

• Provide the sales team with messaging, content, and tools, and convert field feedback into new marketing campaigns.

• Oversee the company's representation at conferences and industry events, managing everything from selection and budgeting to follow-up activities.

• Act as the primary administrator of the CRM for the commercial organization, managing fields, lifecycle stages, pipelines, workflows, lists, and automation.

• Ensure the integrity of CRM data structure and conduct audits for data quality.

• Create leadership dashboards that track pipeline coverage and movement, funnel conversion, sales activity, marketing performance, forecasting, and OKR progress.

• Assess marketing's influence on sourced and influenced pipeline and inform investment strategies.

• Enhance the commercial technology stack and workflows as the organization grows.

⛳️ Requirements

• Bachelor's degree.

• Over 6 years of B2B marketing experience, including significant exposure to the healthcare sector, preferably in tech-enabled clinical services or health tech targeting health systems.

• Proven experience in creating and executing content and demand generation programs tailored for senior health system executives.

• Proficient use of AI tools such as Claude and ChatGPT in daily tasks, utilizing them for research, content drafting, data analysis, and workflow automation, with sound judgment regarding accuracy, output quality, and patient data security.

• Exceptional writing skills with the ability to simplify complex clinical and financial concepts into clear, engaging content, accompanied by writing samples.

• Demonstrated history of personally executing marketing initiatives rather than merely overseeing teams or agencies.

• Solid working knowledge of HubSpot, covering CRM administration, workflows, reporting, dashboards, and data management.

• Familiarity with B2B sales processes related to health systems, including pipelines, opportunity stages, and forecasting.

• Experience in constructing dashboards and translating commercial data into actionable decisions.

• Strong project management skills with the capability to handle multiple initiatives simultaneously.

• Comfort working in an entrepreneurial environment where processes and infrastructure are still being established.

• Experience in executing account-based marketing strategies directed at a specified list of health systems.

🏝️ Benefits

• Generous PTO, sick leave, and health benefits.

• Flexible Spending Account (FSA) & Commuter Benefits.

• 401(k) plan.

• Complimentary lunch and snacks at the NY office.

• Health and wellness stipend.