Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of Crisp's growth strategy and product-led growth initiatives.

• Develop mechanisms for in-product sharing, referrals, network invitations, and activation.

• Create and expand a self-service model for CPG brands, retailers, and distributors.

• Collaborate with the Product team to integrate referral mechanisms, shareable assets, and activation triggers.

• Design and implement experiments across acquisition, onboarding, referrals, and activation processes.

• Manage the growth funnel from initial contact to activation.

• Identify and develop network-effect opportunities while overseeing customer referral programs.

• Ensure organic discoverability through SEO, GEO, and AEO strategies.

• Craft onboarding and lifecycle messaging sequences alongside automated activation triggers.

• Establish the product-qualified lead model and facilitate the sales-assisted PLG transition.

• Recognize expansion signals and develop corresponding expansion programs.

• Build and manage Crisp's practitioner community, content creation, and events strategy.

• Foster customer advocates and enhance their visibility.

• Establish Crisp's presence in pertinent communities, Slack groups, LinkedIn networks, and industry associations.

• Oversee Marketing Operations, marketing technology, data integrity, attribution, and experiment reporting.

• Collaborate with RevOps to align growth initiatives with revenue outcomes.

• Leverage AI to expedite experimentation, personalize onboarding, enhance lifecycle sequences, synthesize community insights, analyze product usage, and implement SEO/GEO/AEO strategies.

• Report directly to the SVP of Marketing.

⛳️ Requirements

• Proven experience in developing growth programs within a B2B SaaS environment that has inherent viral potential.

• Capability to unlock product-driven acquisition loops effectively.

• Comprehensive understanding of activation, expansion, and the product-to-sales transition process.

• Experience in conducting large-scale experiments and analyzing results.

• Up-to-date knowledge of SEO, GEO, and AEO practices.

• Familiarity with the CPG and retail ecosystem.

• Experience with product roadmaps and strategies for community growth.

• Applicants must possess authorization to work for any employer within the United States.

• Crisp is unable to provide sponsorship or assume responsibility for employment visa applications.

• Background checks may encompass identity verification, educational history, and criminal records.

🏝️ Benefits

• Competitive and equitable compensation.

• Opportunities for professional growth and career advancement.

• A collaborative, diverse, and meritocratic workplace.

• A culture built on transparency and empowerment within the team.