Director, Field Marketing – Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the vision, strategy, and execution of field marketing across AMER, EMEA, and APJ, creating a scalable center of excellence with actionable plans, playbooks, and reporting.

• Oversee the complete ABM and territory demand generation strategy spanning events, digital initiatives, content, and outbound efforts.

• Establish the strategy, standards, and timeline for the entire event portfolio, including RSAC, Black Hat, KubeCon, hosted summits, CISO dinners, and partner events.

• Act as the senior marketing partner to regional sales and RevOps, ensuring alignment of territory strategy, whitespace, pipeline, and revenue through effective planning, forecasts, and QBRs.

• Cultivate strategic co-marketing initiatives with cloud, technology, and channel partners to enhance pipeline scaling through partnerships.

• Manage and project the global field marketing budget while establishing a data-driven operating model with KPIs and multi-faceted measurement.

• Integrate the event stack, Marketo, and Salesforce in a bidirectional manner and hold programs accountable for their ROI and pipeline contributions.

• Build, lead, and nurture a high-performing distributed team.

• Operationalize a human + AI model via repeatable, measurable marketing workflows.

• Effectively communicate strategy and performance metrics to executive stakeholders.

⛳️ Requirements

• A minimum of 10 years of B2B marketing experience, including over 5 years in a leadership role building field, regional, or demand generation teams.

• Extensive knowledge of enterprise cybersecurity or cloud infrastructure buyers, such as CISOs, security architects, and platform teams.

• Proven experience managing a multi-million-dollar budget and delivering measurable revenue impact at scale through pipeline management.

• In-depth expertise covering the entire demand funnel, ABM, intent data, and execution of enterprise events.

• Demonstrated fluency in AI through the development and implementation of AI within real marketing workflows.

• Proficient with Marketo, Salesforce, an ABM/intent platform like 6sense or Demandbase, event technology, and BI/reporting tools.

• Familiarity with AI-native GTM tools is a significant advantage.

• Experience in building cross-functional partnerships, influencing executive stakeholders, crafting business cases, and leading planning efforts across various regions and time zones.

• Willingness to travel approximately 20–40%, including some evenings and weekends around major industry events.

• Strategic leadership that balances vision with hands-on execution.

• A pipeline-focused mindset that measures opportunities and revenue influence.

• Strong leadership capabilities across a geographically distributed team.

• Executive presence with the ability to influence without direct authority.

• Excellent judgment in ambiguous situations and operational discipline across multiple markets.

🏝️ Benefits

• Additional days off to prioritize your well-being.

• 401(k) Retirement Savings Plan featuring a 3% company match.

• Maternity and Parental Leave benefits.

• Mental health support for you and your family accessible through the Modern Health app.

• Comprehensive health benefits package for you and your family.