Director, Digital Marketing, Operations & Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a multi-year strategy and operational roadmap focusing on digital experience, marketing operations, CRM, analytics, marketing technology, AI-enabled capability enhancement, and digital channel enablement throughout the Americas.

• Lead, mentor, and cultivate a high-performing team responsible for website operations, user experience, content enablement, SEO/SEM, analytics, CRM, marketing automation, project delivery, and marketing technology platforms.

• Take ownership of the strategy for Watts' digital properties, which includes customer journey design, user experience, search discoverability, conversion optimization, personalization, accessibility, and site performance.

• Accelerate ecommerce and digital channel growth by collaborating with sales, channel, product, and commercial teams.

• Manage the marketing technology architecture, CRM integration, marketing automation, lead management processes, data governance standards, and vendor performance.

• Create executive-level dashboards, attribution models, and reporting structures that link digital engagement, campaign performance, pipeline influence, customer behavior, and marketing investment to business outcomes.

• Establish scalable operating models, governance frameworks, service level expectations, and intake/prioritization processes.

• Propel AI and automation adoption to enhance productivity, speed to market, campaign effectiveness, content creation, insight generation, and customer engagement.

• Act as a strategic partner to regional and global stakeholders, converting commercial priorities into digital capabilities, measurable initiatives, and execution plans.

• Oversee agency, consulting, and technology partnerships, including scopes of work, budgets, and performance expectations.

• Exemplify Watts' values through leadership actions, team development, and cross-functional collaboration.

• Take on additional projects and responsibilities as directed by the Vice President of Marketing - Americas.

• Be willing to travel up to 30% domestically and internationally.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, Information Systems, or a related field; equivalent experience will be considered.

• Over 12 years of progressive leadership experience in areas such as digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology, or customer experience.

• More than 5 years of people leadership experience, including managing teams, developing talent, and creating high-performing cross-functional teams.

• Proven track record in building or transforming a digital marketing, ecommerce, customer experience, or marketing operations function within a complex, multi-brand, or matrixed environment.

• Demonstrated ownership of website strategy, user experience, customer journey optimization, SEO/SEM, digital campaign performance, and conversion enhancement.

• Hands-on leadership experience with CRM, marketing automation, analytics platforms, web content management systems, data governance practices, and marketing technology/vendor ecosystems.

• Strong capability to link digital activities to business outcomes via dashboards, attribution, financial analysis, executive reporting, and actionable insights.

• Exceptional skills in executive communication, change leadership, stakeholder management, and cross-functional collaboration.

• Knowledge of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures.

• Must successfully establish employment eligibility and satisfactorily complete background checks and required pre-employment testing.

• Preferred: experience in building products, manufacturing, industrial, commercial construction, or durable goods sectors.

• Preferred: experience in leading a Digital Marketing or Digital Experience Center of Excellence supporting multiple brands, business units, or regions.

• Preferred: experience in fostering ecommerce growth, digital merchandising, product information management, distributor/channel enablement, or marketplace optimization.

• Preferred: advanced understanding of customer journey mapping, content strategy, personalization, web analytics, SEO/SEM, and marketing performance optimization.

• Preferred: experience leveraging AI, automation, and modern marketing technologies.

• An MBA or advanced degree is preferred.

🏝️ Benefits

• Competitive compensation commensurate with your skills, qualifications, and experience.

• Comprehensive medical and dental coverage.

• Retirement benefits.

• Family building benefits, including paid maternity/paternity leave.

• 10 paid holidays.

• Paid time off.

• Continued professional development opportunities.

• Educational reimbursement.

• Fitness reimbursements.

• Employee discount programs.