Director of Digital Marketing, B2B

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and implement the global B2B digital marketing vision, strategy, operating model, and roadmap.

• Direct integrated digital demand generation and customer engagement initiatives across paid, owned, and earned channels.

• Manage digital marketing performance, budget distribution, forecasting, and optimization in alignment with pipeline, revenue, and customer engagement objectives.

• Oversee and enhance the global martech ecosystem, including Salesforce CRM and Salesforce Marketing Cloud.

• Foster cross-functional collaboration with Sales, Revenue Operations, Product Marketing, Communications, and IT.

• Establish standards for campaign planning, measurement, multi-touch attribution, reporting, and test-and-learn processes.

• Devise strategies for SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, Google Ads, website performance, and conversion rate optimization.

• Advocate for responsible AI adoption within marketing, encompassing predictive analytics, automation, personalization, content optimization, and workflow integration.

• Leverage customer, campaign, and market data to uncover growth opportunities, enhance segmentation, and inform investment choices.

• Manage relationships with agencies and technology partners, including selection, governance, performance oversight, and commercial management.

• Lead, mentor, and nurture a high-performing digital marketing team.

• Ensure adherence to data privacy, consent, accessibility, and brand governance standards.

⛳️ Requirements

• Substantial progressive experience in B2B digital marketing, demand generation, or marketing operations, with significant leadership roles.

• Proven track record of developing and executing global digital marketing strategies that yield measurable pipeline, revenue, and customer engagement results.

• Strong commercial insight, including budget management, investment prioritization, and performance communication to senior stakeholders.

• Extensive expertise in Salesforce CRM, Salesforce Marketing Cloud, and enterprise martech ecosystems.

• Demonstrated experience in establishing marketing measurement, ROI, attribution, and executive reporting frameworks.

• Broad knowledge across SEO, AEO, GEO, PPC, paid social, marketing automation, website optimization, and conversion strategies.

• Successful history of collaborating with Sales, Revenue Operations, Product Marketing, Communications, and IT.

• Strong leadership presence, effective people management skills, and the ability to influence within a complex matrix organization.

• Proven capability to lead change and drive responsible AI transformation in marketing, including automation, predictive modeling, segmentation, and personalization.

• In-depth understanding of digital discovery behaviors, generative search, AI search engines, data privacy, and consent management.

• Excellent communication, stakeholder management, vendor management, and decision-making capabilities.

• Preferred: experience in health tech, life sciences, SaaS, or another regulated enterprise context.

• Preferred: experience in leading organizational growth, transformation, or the build-out of global digital marketing capabilities.

• Preferred: familiarity with APIs, integrations, data platforms, and advanced automation tools.

• Preferred: knowledge of GDPR and CCPA and their implications for B2B digital marketing.

• Preferred: experience in managing agencies, strategic partners, and enterprise technology vendors.

🏝️ Benefits

• Competitive salary.

• Excellent company benefits.

• Flexible benefits package, enabling employees to select benefits that best suit their needs.

• Reward systems aligned with commercial growth, scientific advancement, collaboration, and personal development.

• Reasonable adjustments/accommodations available during the recruitment process.

• An inclusive and equitable work environment.

• Opportunities for growth in abilities, skills, and knowledge.