Digital Marketing Paid Media Strategist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Act as the paid media subject matter authority and strategic lead for a designated portfolio of clients

• Cultivate a comprehensive understanding of clients’ business models, objectives, target audiences, competitive landscapes, and financials

• Convert business goals into paid media strategies, KPIs, channel responsibilities, budgets, and testing priorities

• Conduct audits, identify performance challenges, and formulate prioritized recommendations

• Deliver presentations on strategy, performance, and recommendations to clients and internal stakeholders

• Create documentation and reports that link campaign performance to client business objectives

• Design, implement, and continuously refine Paid Search and Paid Social strategies

• Construct campaign and account frameworks across Search, Shopping, Performance Max, Demand Gen, and other pertinent campaign types

• Develop integrated media plans encompassing Google, Meta, LinkedIn, TikTok, and additional platforms

• Oversee budget allocation in alignment with business objectives, marginal performance, customer acquisition economics, and channel potential

• Assess platform-reported performance concerning attribution, incrementality, and business results

• Keep abreast of advancements in advertising platforms, automation, and AI

• Derive insights from campaign and business data and formulate proactive recommendations

• Create structured optimization strategies and collaborate with analytics and measurement professionals

• Formulate testing roadmaps and partner with creative teams on actionable insights

• Set KPIs, budgets, and evaluation criteria for campaigns, audiences, messaging, and creative tests

• Work alongside SEO, Creative, Analytics/Measurement, CRM, and other specialists

• Share platform insights and best practices with the Paid Media team

• Contribute to agency-wide paid media methodologies, standards, and SOPs

• Create repeatable frameworks to transform audits and campaign data into comprehensive client strategies

⛳️ Requirements

• Bachelor's degree or equivalent professional experience

• 3+ years of hands-on paid media experience within a digital marketing agency or a similarly complex multi-client environment

• Proven experience in independently managing paid media strategy, rather than merely executing campaigns or recommendations created by others

• Extensive knowledge of Google Ads, including Search, Shopping, and Performance Max

• Practical experience with at least one major Paid Social platform, preferably Meta

• Experience managing significant paid media budgets and making independent budget-allocation decisions

• Proven ability to diagnose account performance and articulate the underlying causes of changes in performance

• Strong comprehension of conversion tracking, attribution, and digital measurement

• Experience designing structured campaign, creative, or audience testing programs

• Capability to translate platform data into actionable business recommendations

• Excellent written and verbal communication skills and comfort presenting strategic recommendations to clients

• Ability to independently manage multiple clients, priorities, and deadlines

• Strong client strategy, ownership, and communication skills

• Expertise in Paid Search and Paid Social advertising

• Familiarity with Programmatic Display and other third-party platforms

• Knowledge of GA4, Google Tag Manager, offline conversion measurement, ROAS, CAC/CPA, LTV, conversion rate, revenue, qualified leads, and pipeline

🏝️ Benefits

• Medical, Dental, Vision, Short-Term Disability, and Life insurance

• 401(k) with matching contributions

• Paid time off starting at 15 days

• Paid holidays

• Paid sick days

• Paid personal days

• Flexible Fridays

• Option for fully remote work

• Access to senior management and mentoring opportunities

• Optional COVID-safe company gatherings