Digital Marketing, Creative Design Specialist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Formulate and implement digital marketing strategies that are in line with revenue objectives and pipeline goals.

• Assist in go-to-market strategies for API management, cloud solutions, cybersecurity, and digital transformation services.

• Identify, research, and connect with target accounts across North America and international markets.

• Facilitate LinkedIn outreach, email sequences, targeted prospecting, inbound lead follow-up, and opportunity qualification.

• Arrange discovery meetings and cultivate warm leads.

• Ensure CRM accuracy, effective segmentation, and clear pipeline visibility.

• Partner with sales teams to enhance conversion rates and shorten sales cycles.

• Conduct market and competitor analysis and offer positioning recommendations.

• Evaluate customer behavior, acquisition funnels, conversion metrics, and lifecycle marketing performance.

• Oversee website performance, content strategy, user experience, conversion paths, landing pages, calls-to-action, and digital assets.

• Uphold brand consistency and create templates, collateral, proposals, decks, documents, and reusable design components.

• Design both digital and print-ready assets including social media content, websites, landing pages, email campaigns, advertisements, webinars, events, infographics, case studies, brochures, banners, and presentations.

• Develop and optimize creative assets for Google, LinkedIn, and other paid advertising platforms.

• Maintain a centralized digital asset library while adhering to brand, accessibility, and user experience standards.

• Plan, implement, and optimize Google Ads, LinkedIn, SEO/SEM, email marketing, and content marketing campaigns.

• Manage newsletters, marketing automation workflows, and email blasts.

• Monitor cost-per-lead, ROI, pipeline attribution, KPIs, and monthly performance benchmarks.

• Present performance reports to leadership and assist in forecasting with data-driven insights.

• Collaborate with marketing, sales, product, content, and leadership teams on integrated campaigns and client-facing materials.

⛳️ Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or equivalent experience.

• 3–5 years of experience in digital marketing, ideally within the technology or B2B services sectors.

• Proven experience in lead generation and sales enablement support.

• Background in growing or scaling organizations.

• Hands-on experience with Google Ads, Google Analytics, Google Tag Manager, and LinkedIn Campaign Manager.

• Strong CRM management abilities with platforms such as Dynamics, HubSpot, Salesforce, or similar.

• Solid understanding of SEO, SEM, and paid media optimization techniques.

• Experience with marketing automation platforms and email marketing tools like Mailchimp.

• Proficiency in design software including Canva, Photoshop, InDesign, Illustrator, and Adobe Creative Suite.

• Strong data analysis skills with the ability to convert insights into actionable strategies.

• Comprehensive understanding of typography, color theory, visual hierarchy, layout composition, and branding principles.

• Experience in creating digital assets for social media, websites, email campaigns, paid advertising, and sales enablement.

• Familiarity with designing infographics, marketing collateral, pitch decks, case studies, brochures, and executive presentations.

• Knowledge of UI/UX design principles and landing page visual optimization.

• Experience using creative and AI-powered design tools such as Canva, Adobe Firefly, Microsoft Designer, Figma, Midjourney, or similar platforms.

• Excellent written, verbal, and presentation skills.

• Comfortable engaging directly with prospective clients.

• Highly organized, detail-oriented, results-driven, proactive, and self-motivated.

• Ability to manage multiple priorities in a fast-paced environment.

• Preferred: Google Ads / Analytics certification.

• Preferred: Experience in B2B technology marketing, cross-functional marketing and product collaboration, inside sales initiatives, and sectors like technology, cybersecurity, cloud, AI, or professional services.

• Portfolio showcasing digital marketing campaigns, graphic design work, brand development, social media assets, presentation design, and lead generation marketing materials.

🏝️ Benefits

• Remote work schedule from Monday to Friday during EST core business hours.

• Collaborate with global teams.

• Opportunity to contribute to revenue growth, pipeline generation, and brand positioning.

• Professional collaboration with marketing, sales, product, and leadership teams.