Director, Digital Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the entire lifecycle of seasonal User Readiness campaigns, from planning to execution and post-season analysis.

• Establish a communication rhythm and sequence aligned with program milestones.

• Develop and manage the campaign calendar.

• Design and sustain audience segmentation based on coordinator type, program, and readiness phase.

• Convert program policies and updates regarding systems and technology into actionable communications.

• Ensure message quality, calls to action, and resources are tailored for each audience segment.

• Author, create, test, and launch email campaigns and automated journeys using Salesforce Marketing Cloud.

• Experiment with AI tools for drafting, personalization, and content quality assessments.

• Conduct experiments on subject lines, timing, content, and communication channels.

• Define, monitor engagement metrics, and present findings and recommendations to stakeholders.

• Link campaigns to User Readiness outcomes for test day.

• Collaborate with College Board functional teams to synchronize messaging with program, policy, and technology updates.

• Provide audience insights to community engagement, technical readiness, and proactive outreach teams.

• Foster cross-functional relationships to facilitate quick message revisions and campaign launches.

⛳️ Requirements

• 5–7 years of experience in planning and executing multi-channel campaigns for large, segmented audiences.

• Proficient in lifecycle management, CRM, or digital communications.

• Practical experience in building and launching campaigns within an email marketing platform.

• Preference for candidates with Salesforce Marketing Cloud experience.

• Expertise in designing audience segmentation and personalization strategies.

• Background in conducting experiments, analyzing engagement data, and translating results into tangible improvements.

• Strong writing and editing capabilities.

• Familiarity with SMS and in-app messaging, including best practices for deliverability and message compliance.

• Experience handling a high volume of stakeholder requests.

• Knowledge of Jira or similar project management tools.

• Preferred experience in communication with educators or school-based audiences.

• A bachelor’s degree or a comparable combination of education and relevant experience.

• Willingness to travel 4–6 times per year to College Board offices or for College Board-related business.

• Authorization to work in the United States.

• Excellent written and verbal communication skills.

• A curiosity and readiness to embrace emerging technologies and AI-driven solutions.

• A mindset geared towards learning and a commitment to personal growth.

• Ability to make data-informed decisions and address complex challenges.

• A collaborative and empathetic approach to teamwork.

🏝️ Benefits

• Option for fully remote work.

• Hybrid work option for employees located near College Board offices (in-office on Tuesday and Wednesday).

• Opportunities for travel/business trips.

• Comprehensive compensation and benefits package.

• Salary adjusted according to location.

• Supportive team culture and meaningful career paths.

• Open discussions regarding compensation and benefits.

• Engage in mission-driven nonprofit work.