Director, Demand Generation – Public Sector, Expanding Markets

This is a fully remote position, open to applicants in United States.

📋 Description

• Own and implement the demand generation strategy for the government and public sector segments as well as other emerging segments.

• Develop lists, generate MQLs, and establish a pipeline that meets or surpasses established targets.

• Create and manage integrated multi-channel campaigns utilizing email, paid advertising, events, and content.

• Experiment with new channels and techniques through an innovative test-and-learn methodology.

• Direct the ABM strategy and its execution for specific target accounts.

• Choose accounts, customize campaigns at scale, and collaborate closely with Sales for account engagement.

• Identify and refine target account lists, focusing on local and state government prospects.

• Work in partnership with Content, Product Marketing, Sales, Events, and RevOps teams.

• Organize segment-focused field and virtual events, such as conferences, webinars, and roundtable discussions.

• Coordinate on lead scoring, channel metrics, and the marketing-to-sales handoff process.

• Provide reports on segment performance relative to pipeline and revenue goals.

• Modify strategy based on attribution, funnel conversion, and pipeline efficiency metrics.

• Carry out additional responsibilities as assigned.

⛳️ Requirements

• Demonstrated success in leading demand generation during a significant growth phase for a company, ideally with experience in M&A or platform/product integration.

• Proven history of consistently achieving or exceeding pipeline and revenue goals in a fast-paced B2B SaaS environment.

• Strong expertise in account-based marketing (ABM) strategy and execution.

• Experience in marketing B2B SaaS to government purchasers, especially at the local and state levels.

• Highly metrics-oriented, with proficiency in attribution and funnel/pipeline reporting.

• Ability to navigate ambiguity and develop processes from scratch as the segment expands.

• Excellent collaboration skills, with experience working closely with Content, Product Marketing, Events, and Sales/RevOps teams.

• Must possess legal eligibility to work in the United States.

• Background in related regulated or mission-driven sectors such as nonprofit, education, or public sector technology.

• Familiarity with grant management or grantmaking software, or related nonprofit technology.

• Experience in demand generation within a rapidly expanding government-focused B2B SaaS organization.

• Knowledge of public sector procurement processes, budget cycles, and messaging tailored to government stakeholders at local and state levels.

• Connections within government and public sector networks and associations relevant to grantmaking.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Tuition reimbursement programs.

• Lifestyle reimbursement options.

• Customized mindfulness initiatives.

• Tailored fitness programs.

• Flexible paid time off policy.

• Opportunities for professional and personal development.

• Exposure to diverse ideas, expertise, and projects across various industries.

• Career advancement and internal mobility opportunities.

• Autonomy and accountability in your role.

• Employee recognition programs.

• Workplace accommodations throughout the interview and employment processes.

• Flexibility for remote work.

• Access to physical office hubs and virtual collaboration tools.