Director, Demand Generation

This is a fully remote position, open to applicants in Idaho.

📋 Description

• Take charge of demand generation for Dispatch and Youreka.

• Report directly to the CEO.

• Develop demand-generation strategy and initially execute campaigns hands-on.

• Manage the marketing automation and CRM stack.

• Create and oversee a measurable pipeline in collaboration with the sales team.

• Identify high-converting segments, use cases, and messaging through testing and analysis.

• Build a content engine that includes website copy, case studies, and thought leadership materials.

• Own the strategy and objectives for the BDR team.

• Supervise an existing marketing team and define future role expansions.

• Analyze the marketing channel mix and prioritize investment accordingly.

• Establish processes, reporting structures, and KPIs.

• Develop a functional marketing engine that integrates team, tools, and processes.

• Define data-driven marketing investment priorities and the contribution to measurable pipeline/revenue.

• Create product positioning and messaging, supporting major product launches and market expansions.

• Act as a strategic leader for Dispatch’s growth initiatives.

⛳️ Requirements

• 5–10 years of marketing experience, with a particular emphasis on demand generation and program development.

• A startup-savvy operator who is comfortable working hands-on and building programs with limited resources.

• Proven experience in owning a marketing function or team from the early stages of development.

• Demonstrated, hands-on experience in managing a demand-generation or marketing function.

• Strong analytical skills, first-principles thinking, and the ability to diagnose effective channels and tactics.

• Excellent written communication skills, capable of transforming technical or operational product value into engaging brand and content narratives.

• B2B SaaS experience is preferred.

• Experience in field service, home services, or enterprise software is advantageous.

• Experience managing a sales-style compensation plan team, such as BDR, SDR, or inside sales, is a plus.

🏝️ Benefits

• Eligibility for annual bonuses.

• Professional development reimbursement program.

• Comprehensive medical, dental, and vision package, with 90% of costs covered by us.

• Paid parental leave.

• 401(k) plan with company matching.

• Company-sponsored life insurance coverage.

• Short-term disability benefits.

• Long-term disability coverage.

• Wellness and adventure fund.

• Monthly personal Uber credits.

• Flexible Paid Time Off (PTO).

• 9 company holidays.

• Flexible work schedule.

• Boston office available for use.